After three months of changing diapers, dodging rogue streams of urine and subduing a raging child at 3 a.m., I’ve learned something. Films like “A Bad Moms Christmas” aren’t worth suffering through. It’s not because a story about a parent who’s reached the breaking point feels too real. That’s all fine. It’s because they’re boring films. I have no more patience for poorly executed ideas. Free time is too precious. The gang returns (well, some of them).
Marvel never knew what to do with the “Thor” films. For some reason, those comic book nerds didn’t understand how to construct a fantasy film series complete with elves, frost giants and all degree of magical creatures. “Thor: Ragnarok” does little to modify that trajectory, but in place of a film in genre crisis, the “threequel” goes out in a blaze of glory. We don’t get a pure fantasy film (and we never will), and that’s OK if more of them are as shamelessly fun as this.
I miss when dumb films had flair, a campy chaser to help bad art go down a little smoother. Those days are gone. If “Geostorm” was created in the ‘80s, we’d experience a killer soundtrack, fantastic hairstyles and a few shameless one-liners. In the new millennium, all we get is something far too serious without the story, dialogue or visual creativity to keep up. Voiceover narration is often the sign of lazy storytelling (“The Lord of the Rings” excluded).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".