There’s no such thing as bad publicity, right? That could be what Rus Yusupov, CEO of the new HQ trivia app, is telling himself after his “off the rails” interview with a Daily Beast reporter this week thrust him into an unwanted spotlight. Of course, Yusupov’s popular app was already earning a fair amount of buzz before this week, with some time slots for the app’s live trivia game show pulling in more than 100,000 simultaneous viewers each.
In business as in all things, there are winners and losers. Here are our best guesses for what companies, trends and industries are going to get big next year, and which ones will fizzle. The article is part of the Fortune 2018 Crystal Ball, our predictions for the year ahead. Find the whole list here. Despite stabilization efforts at the company (including a huge cash infusion from SoftBank), Uber will keep losing ground to its smaller rivals.
How did Black Friday become Black Friday? The day after Thanksgiving will be one of the busiest shopping days of the year, when millions of deal-hungry shoppers put down the turkey and stuffing to descend upon retail stores (and websites) looking for discounted TVs and toys. The longstanding post-Turkey Day tradition (which sometimes starts on Thanksgiving itself) marks the start of the holiday shopping season, but what gives with the dark, ominous moniker?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".