Todd Snyder founded his namesake label in 2011 in New York City, drawing on Savile Row tailoring, vintage military clothing, and American workwear. The proposition was straightforward, an American menswear line that read like a haberdashery brought into the present, shaped by his years designing at Polo Ralph Lauren, Gap, and J.Crew. The first collection launched in fall 2011 at Bergdorf Goodman, Ron Herman, and Neiman Marcus.