Todd Zielinski

In a competitive market space such as packaging, a digital presence is critical for reaching potential customers. Most packaging manufacturers understand the importance of having a website to showcase their services and capabilities, and many are aware that search engine optimization (SEO) is required to drive people to their websites. But if asked what SEO entails, for many, things get a bit fuzzy.

In May 2020, the inflation rate was at 0.12%. By July 2022, it had reached a historic high of 8.5%, a number the United States hadn’t seen in more than four decades. To fight inflation, the feds have incrementally raised interest rates. Its hike of 0.25% in June meant interest rates had gone up 5.25 percentage points over the previous 18 months, reaching its highest level in 22 years.

by Todd M. Zielinski, CEO, and Lisa Benson, senior marketing content consultant, Athena SWC In early 2020, when business-as-usual became a highly unusual labyrinth of challenges, rarely used words like essential, social distancing, quarantine and lockdown made headlines and littered everyday conversations. Not only did our vernacular change overnight, but the way we interact with each other changed, too, and closing the sale over face-to-face meetings, golf games and tradeshows became a memory.