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Tom Bruce

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Articles

Investment in Sport: documenting the investment – essential safeguards for investors

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By Tom Bruce, India Benjamin, Amen Alonge
| Farrer & Co
Sports investments can be attractive for all sorts of reasons: growth potential, strategic access, brand value, loyal fanbases, valuable infrastructure or an influential role within a wider sporting ecosystem. But once the business case has been made, the real question is how that value is protected. For investors, the answer lies in the investment documents.
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Should we all be wearing barefoot shoes? I put 15 pairs to the test – here are my favourites

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By Tom Bruce
| Inkl
Despite their unusual, flat appearance, barefoot shoes have become ever more popular, a trend that can perhaps be attributed to our growing desire to ground ourselves and reconnect with the earth. There are other possible benefits, too. Barefoot shoes are designed to strengthen your feet, which, in theory, can grow weak over time when shielded by inches of padding.
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Annual Sports Conference 2026: investment, integrity and innovation in sport

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By Tom Bruce, Rachel Nolloth
| Farrer & Co
On Wednesday 11 February 2026, we welcomed senior leaders from across the sports industry to our Annual Sports Conference. This year's programme explored the future of investment, integrity and innovation in sport, alongside an inspiring keynote on leadership and purpose. Panel 1: Investment in sport Tom Bruce chaired a panel featuring Sasha Ryazantsev, CFP Advisor at ALK Capital, Julia Cove, Founder of Eleven as One, and David Sugden, General Secretary of Qatar Sports Investments (QSI).
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