Tom Goodwin on Muck Rack

Tom Goodwin

New York
Speaker, Consultant and Contributing Writer — Freelance

Marketing provocateur / Head of Innovation/Keynote Speaker / Writer:Guardian/Wharton/Quartz/Wired++/ Best hair on Linkedin 1999&2004

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@tomfgoodwin — 21,994 followers, 31,531 tweets

@ededowen The license fee to use the idea is a box of jaffa cakes per year.
Sonos basically churns out one speaker every 2 years, Spotify tries video and then stops, then tries again. Blue apron is lost in the headlights. The companies that really have a plan seem to be Netflix, Tesla, Devialet, Roku, Huawei and who else? Maybe Walmart or Apple.
Facebook,Linkedin,SnapChat,Twitter,Amazon,Google - all seem to be companies with remarkably little sense of direction, strategy or coherence. There is no set mission to drive all decisions,or a goal to strive towards. It's a billion tests-it's like how creatures walk in the dark
One more thing. I have a strong sense in this climate of "shiny" and "disruption" and endlessly chasing tails, and test and learns and automated optimization etc. That very very few companies, especially the most celebrated, have ANY idea what their long or medium term plan is.
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