We are endlessly bombarded with talk of the frantic pace of modern life. More than any other time in both our personal and professional lives, it appears that things are chaotic. Everything seems to change fast, to be new and to be different. We're surrounded by destructive potential of "digital disruption". It's fashionable now to see that small eats big, that fast, agile companies are the way ahead.
Enthusiasm for Chatbots is everywhere to be found — from major industry events like Cannes, CES and SXSW to the pages of most tech publications — but what is reality compared to expectations? Are they a transformational element that will change everything or a fad to wait out? It seems any new technology, from VR to 3D printing to the “Internet of Things,” is judged in a binary fashion.
Here are the nine books and one writer and speaker I’d recommend to people who work in marketing. I usually prefer the condensed thinking of tweets and articles, but these books stand out for me as I look back on what’s changed how I think. They are a mix of the famous, the bold, the profound, and the tactical. Many business books feature one wonderful, simple idea and then are filled with padding to make the spine thick enough to warrant a book price.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".