2017 was quite a strange year for many people, so I wanted to kick off 2018 in a more positive way. I put out an open post on Linkedin asking anyone to write a little about things they knew more about than most and that gave them hope for the New Year. Beyond large scale industrial and commercial automation and awful marketing chat bots, the most revelatory use of AI is what it can do to improve accessibility.
This article was originally published by The Drum on December 17, 2017. Click to see it there. I'm very lucky, I've spent many months traveling the world, listening and observing. You get to see how the world is changing and the context of it.
If I am honest, I don't think a lot of innovation is done with consumers in mind and I understand why. If we continue to get cheap PR for accepting bitcoin or an ARKit experience, then why would we stop? If we can "work with startups" and get a nice photo opp for a $25,000 hackathon, then who cares what actually comes of it?
Sonos basically churns out one speaker every 2 years, Spotify tries video and then stops, then tries again. Blue apron is lost in the headlights. The companies that really have a plan seem to be Netflix, Tesla, Devialet, Roku, Huawei and who else? Maybe Walmart or Apple.
Facebook,Linkedin,SnapChat,Twitter,Amazon,Google - all seem to be companies with remarkably little sense of direction, strategy or coherence. There is no set mission to drive all decisions,or a goal to strive towards. It's a billion tests-it's like how creatures walk in the dark
One more thing. I have a strong sense in this climate of "shiny" and "disruption" and endlessly chasing tails, and test and learns and automated optimization etc. That very very few companies, especially the most celebrated, have ANY idea what their long or medium term plan is.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".