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Articles by Tom Lemrond

In game chat engagement increases lifetime value of players 20x

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By Simon Spaull, Lewis Leong Verified, Mark Rosner, Tom Lemrond
| applovin.com
Developers Report: Chat engagement increases lifetime value of players twentyfold by Simon Spaull on Dec 21, 2018 A recent research paper is opening eyes to the finding that daily participation in moderated chats increases a gamer’s lifetime value by up to 20 times. The report, published by Two Hat Security and available on VentureBeat, features data from the in-game community of a Top 10 mobile game in the Action RPG category.
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What’s bigger: A 2,000 pound whale or a ton of fish?

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By Simon Spaull, Johannes Heinze, Katy Jensen, Tom Lemrond
| applovin.com
Advertisers What’s bigger: A 2,000 pound whale or a ton of fish? In the wake of DeltaDNA’s recent publishing of its Game Profitability Index (GPI), there’s been much conversation as to what the findings mean. The GPI, which looked at data from 2,500 mobile games beginning in January 2016, unearthed a clear and seismic shift in the market’s deep oceans: the ROI of finding and feeding a whale is now second best to trawling for smaller fish, which, when added up, provide greater total return.
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What indie devs can learn from the Telltale Games shutdown

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By Lewis Leong Verified, Tom Lemrond
| applovin.com
Entrepreneurial What indie devs can learn from the Telltale Games shutdown by Lewis Leong on Oct 12, 2018 A couple of weeks ago, the gaming world was rocked by news that Telltale Games was shutting down and laying off most of its staff. A week later, the company laid off the rest of its staff it had planned to keeping on board to wrap up existing projects. Telltale Games rose to fame thanks to its episodic story-driven games like The Walking Dead.
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