Be authentic. It is magnetic and attracts additional authentic people. The kinds of people we want as employees, customers, investors, suppliers and community members. Authenticity inspires like-minded people. Shakespeare knew this when he wrote, "Above all, to your own self be true. And then as night follows day, you cannot be false to anyone." Who are we, really? How do we know when we are being authentic? We exist, think, speak and act from our heart and soul - our true inner self.