Toxicity. One employee is increasingly anti. Anti-culture, anti-policy, anti-business plan, and anti-you. Problem: they are poisoning other employees. And they affect productivity, turnover, and the business. What to do? Adage: "One rotten apple will spoil the rest of the barrel." If they are affecting other good employees and the overall business is suffering, then why keep them? You could be dealing with a prima donna and afraid to let them go. Or, you are turning your head.
Alarm. As we awaken with coffee, start our day, get into our office, we have an amazing opportunity. We can look at today as a continuation of yesterday - or we can do a daily startup. Like a startup business, what are the high priorities right now? Launch the day. And, we can run our business, giant or small, as a startup. Lean, hungry, quick, striving, focused - utilizing all aspects of great leadership. Too big? Look at Amazon - lean, mean, and green. Too small?
Laryngitis? No, the "little voice within." Dictionary: "the supposed utterance of a guiding spirit giving instructions or advice." Your professional purpose. The "why" of your company or organization. Your values and culture. But how did you lose this inner voice? You followed other people's opinions, instead of your own. Or you were pushed by your ego. Consequently, your own inner voice was muffled. Or muzzled. You could no longer hear it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".