Tom Freiling
Covers:
Publishing, media, start-ups, entrepreneurship
3X founder & book publisher. INC 5000, Member @forbesbizcncl & @FastCoBoard. Read my work: muckrack.com/tom-freiling
Also SKOL Vikings!
Articles by Tom Freiling
How To Build A High-Performing Team In A Divided Culture
As a book publisher, my primary focus today is books about business, leadership and professional development. But for the better part of two decades, I built my career at the intersection of faith, politics and the news cycle. I published books that tackled issues and controversies. These were books driven by passion and conviction, written by authors who believed they had something important to say about where the world was heading. It was meaningful work.
Loyalty In The Age Of Attrition: How Leaders Win The Talent War
Tom Freiling, publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ-listed publisher, Chairman & CEO, Freiling Agency. getty As a ghostwriter for CEOs and C-suite executives across industries, I spend my days inside the minds of leaders running organizations worth millions, even billions of dollars. I hear what they say publicly and, more importantly, what they admit privately.
Don't build your dream all at once
As a three-time founder, I’ve made this mistake more than once, and I’ve also seen other entrepreneurs make it too: Falling so in love with the big vision that we try to build the entire dream at launch. Then we run out of runway before creating anything users actually want. On a rare occasion, it works. One of my publishing product concepts skyrocketed from zero to over $1 million in annual revenue in under twelve months. However, I’ve also experienced the opposite.
Why Direct Mail Deserves a Place in Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you’re not alone. Digital marketing has become the default choice for nearly every business. But while you’re fighting for attention in the crowded digital space, there’s a powerful, underutilized marketing tool most businesses are forgetting: direct mail. I know what you’re thinking. Direct mail? Isn’t that outdated?
5 cosas que debes considerar antes de contratar más personal
En el trajín diario de dirigir un negocio, es fácil olvidar que estás contratando seres humanos y no currículums. Cada decisión de contratación que tomas impacta una vida humana. Si tomas la decisión equivocada y terminas despidiendo a alguien, recuerda que la pérdida de empleo es una verdadera dificultad y afecta a familias enteras. Sé reflexivo con tus decisiones de contratación. Como empleadores tenemos responsabilidades con los seres humanos que trabajan para nosotros.
How to become an industry influencer: It's easier than you think
Five years ago, I was just another face in the crowd at industry conferences, watching from the audience as experts shared their insights from the stage. Yes, I had valuable knowledge from my 35 years of experience in book publishing, but I had no platform to share it and, more notably, no influence. Today, I regularly speak at conferences, I’m a frequent guest on podcasts, and I have tens of thousands of professionals following my insights on social media.
5 Things I Wish I Knew Before Starting an Ecommerce Business
As a 3X founder and veteran book publisher, I've brought thousands of authors to market, including several that climbed the New York Times bestseller list. Like most publishers, I always relied on traditional channels to handle sales and distribution, including, of course, Amazon. It always worked for me, but it's expensive because you lose more than half the retail price to the middleman.
What I wish I knew before starting an Ecommerce business
Entrepreueur The opinions expressed by contributors to Entrepreneur are theirs. As a veteran publisher and 3X founder, I have brought thousands of authors into the market, some even reaching the New York Times Bestseller list. As with most publishers, my sales and distribution were handled by traditional channels, which included, of course Amazon. I’ve always found it to be a good way to sell, but the cost is high because you have to pay more than half of the retail price for the middleman.
Product Placement Marketing Can Work For Any Business
Tom Freiling, publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ-listed publisher, Chairman & CEO, Freiling Agency. As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop placements in early Hollywood films has evolved into a sophisticated, multi-billion-dollar industry.
5 Reasons Why Writing A Book Can Be The Ultimate Credibility Builder
Publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ publisher, best-selling author. Chairman and CEO, Freiling Agency. Having spent more than 30 years in the book publishing industry, I’ve witnessed a dramatic shift in how readers consume content. Today, content is abundant, but attention spans are short. We scan more often than we read. Reader skepticism is also a real problem; we no longer necessarily trust everything we read. It's not easy separating fact from fiction.
Council Post: Creating Corporate Culture In A Gig Economy
Publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ publisher, best-selling author. Chairman and CEO, Freiling Agency. As a 3x founder, I’m no stranger to creating corporate cultures. It’s never been easy, but it was simpler when the entire team worked onsite. Shared physical spaces naturally fostered community and a sense of belonging. Cultural touchpoints like office traditions, team lunches and watercooler conversations happened organically and created unity.
5 cosas que debes considerar antes de contratar más personal
Como fundador de tres empresas, estoy familiarizado con el proceso de contratación. Mi primera empresa creció de cero a $5 millones de dólares en solo unos años, lo que significó que teníamos que contratar personal todo el tiempo para mantenernos al día con el crecimiento. Había una presión constante por ir hacia adelante, pero sin pasarse. Aprendí algunas lecciones importantes durante ese periodo, particularmente sobre cuándo contratar y cuándo no hacerlo. No es una decisión fácil.
5 Things to Consider Before You Hire More Staff Original
As a 3X founder, I'm no stranger to hiring. My first company grew from zero to 5M in just a few short years, which meant we were hiring new staff every few weeks just to keep up with the growth. There was a constant pressure to stay ahead of the curve, but not too far ahead. I learned some important lessons during this time, particularly about when to hire and when not to hire. It's not an easy decision.
Council Post: Bootstrap Your Way To The Top: Lessons From Turning To Venture Capital
Publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ publisher, best-selling author. Chairman and CEO, Freiling Agency. When launching a new business, founders often ask themselves, "How much money should I raise for my startup?" There is no one-size-fits-all answer, but before determining your ask, I would encourage you to consider bootstrapping your way to the top. While having cash in the bank sounds empowering, it’s not always the panacea founders expect it to be.
5 formas de pensar que impulsan el éxito emprendedor
Como fundador en tres ocasiones, he tenido el privilegio de colaborar con muchos otros emprendedores y fundadores. Ya sea intercambiando ideas, compartiendo experiencias u ofreciendo orientación, mi vibrante red de emprendedores ha sido fundamental en mi crecimiento y éxito. A través de estas relaciones, he observado que los emprendedores vienen en todas las formas; los emprendedores no encajan en un molde único. Algunos son muy detallistas y otros son muy creativos.
5 Entrepreneurial Mindsets That Drive Success
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Entrepreneurial Mindsets That Drive Success Original
As a 3X founder, I've had the privilege of collaborating with many other entrepreneurs and founders. Whether exchanging ideas, sharing experiences or offering guidance, my vibrant network of entrepreneurs has been instrumental in my growth and success. Through these relationships, I've observed that entrepreneurs come in all sizes; the persona of an entrepreneur defies categorization. Some are highly detail-oriented, and others are highly creative. Some are good with numbers, and some are not.
Council Post: Leadership Doesn't Have To Be Lonely
Publishing industry C-suite veteran, 3X founder, former CEO of NASDAQ publisher, best-selling author. Chairman and CEO, Freiling Agency. If you’ve heard the phrase “it’s lonely at the top” once, you’ve heard it a thousand times. Some say Shakespeare invented it when he penned the famous quote from Henry IV, “uneasy lies the head that wears a crown." Irrespective of who said it first, many leaders attest to its truth. Leadership can be a difficult, stressful and lonely business.
Must-Read Business Books for Leaders and Aspiring Entrepreneurs Original
Whether you're a recent college graduate seeking an entry-level position, an industry veteran or an aspiring entrepreneur, you've probably picked up and read at least one business book to help inspire your journey. Books are a must-have resource to expand your knowledge and business prowess, and they are one of the most cost-effective and efficient methods to become a whip-smart employee or entrepreneur.
5 formas en que escribir y publicar un libro puede elevar tu marca
Por Matt Mayberry Por Jean-Paul Gravel Por Brian H. Robb Wavy Line Wavy Line Temas relacionados Red Arrow
How Writing and Publishing a Book Can Elevate Your Brand
In our digital age driven by content consumption, entrepreneurs and business executives are constantly seeking ways to elevate their brands and establish themselves as industry influencers. When you're recognized as an influencer, your opinions, insights and recommendations carry more weight, positioning you as a trusted source of valuable information in your field. It also increases your brand's visibility and recognition.
Los principales CEOs de la industria afirman que la IA tiene el potencial de destruir a la humanidad en 5 a 10 años. Está la razón por la que necesitamos actuar ahora | Entrepreneur
Durante una cumbre en la prestigiosa Universidad de Yale, el 42% de los CEOs que la inteligencia artificial (IA) podría significar el fin de la humanidad en la próxima década. Estos no son líderes de pequeñas empresas: son 119 CEO de una variedad de compañías líderes, incluyendo al CEO de Walmart, Doug McMillion, al CEO de Coca-Cola, James Quincy, líderes de empresas de tecnología como Xerox y Zoom, así como CEOs de empresas farmacéuticas, medios de comunicación y manufactura.
Truecaller Reports Exponential Growth In Multiple Markets Outside India
Truecaller, a global platform for verifying contacts and blocking unwanted communications, reached another significant milestone on May 10, when the number of monthly active users outside India reached over 100 million. While all regions are contributing to Truecaller's strong growth, the strongest growth is coming from SouthEast Asia, South America and Africa. "Reaching 100 million monthly active users in regions outside of India is an exciting milestone for us.
4 Ways To Manage Social Media: The Founders Guide
Social media in today's day and age is an excellent platform for brands to showcase their unique identity and values. By incorporating their USP and culture into their social media content, businesses can create a powerful and authentic connection with their audience.
Hearing Aid Tech Startup earKart Raises Undisclosed Pre-Series A Funding
earKart, a healthcare technology company that focuses on providing smart diagnosis and remote management of hearing aids, has raised an undisclosed amount of pre-Series A funding led by Agility Ventures. The round also saw participation from other investors, including Blume Ventures. With this funding, earKart has raised a total of INR 7.6 crore so far. The startup also counts Ashneer Grover as its first lead angel investor.
InCore Semiconductors Raises $3 Million In Seed Funding
InCore Semiconductors, a fabless-semiconductor startup focused on building class leading RISC-V based processor solutions, has raised $3 million in a Seed funding round from Sequoia Capital India. InCore will use the funds raised to enhance its portfolio of Core-Hub generators and reference SoC (System-on-Chip) platforms aimed at multiple segments of the embedded chips space. "InCore's RISC-V processors are not just designed for India but for the world.
New E-Commerce Policy In Progress: Government
The newly appointed department for promotion of industry trade and internal trade (DPIIT) secretary Rajesh Kumar Singh said that the e-commerce policy for online retailers and the e-commerce rules to protect consumers are works in progress. He also added that the draft regulations would first be discussed in public before the government would take a final view.
Palestinian Business Delegation Visits Dubai Chamber of Digital Economy Original
The trade mission from Palestine, comprising senior business executives and 21 startups, was met with great interest in Dubai. The first-ever business matching meeting between Dubai and Palestine was organized by Dubai Chamber of Digital Economy with an aim to explore trade deals and present the city's vibrant digital economy. The trade mission from Palestine had one of the highest numbers of bilateral meetings, with a total of 237 meetings organized and an average of ten per delegate.
Las 3 mejores maneras de publicar un libro, y los pros y los contras de cada una
Como un editor de libros de toda la vida que aconseja a emprendedores y ejecutivos de negocios que quieren escribir y publicar, a menudo me preguntan cuál es el mejor camino para lograrlo. Publicar y encontrar lectores es sin duda una manera impresionante de ampliar tu alcance como emprendedor. Te da mayor credibilidad y autoridad como experto en tu campo. Pero antes de publicar, debes de considerar cuidadosamente el mejor y más apropiado modelo de publicación.
3 Paths to Publishing a Book — and the Pros and Cons of Each | Entrepreneur Original
As a lifelong book publisher who coaches entrepreneurs and business executives who want to write and publish a book, I'm often asked which is the best path to getting published. Getting published and finding readers is certainly an impressive way to expand your reach as an entrepreneur. It gives you added credibility and authority as an expert in your field. But before you get published, you should carefully consider the best and most appropriate publishing model.
Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know
Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products or services. But if you're going to write and publish a book, it's important to become familiar with the book publishing business and how it works. Otherwise, you might end up wasting time and money.
5 razones por las que escribir un libro es una buena idea para un emprendedor
Eres un emprendedor. Estás buscando formas de impulsar tu plataforma y de llamar la atención hacia ti mismo y tu marca. Como cultura, tendemos a elevar a los autores como titanes del pensamiento que han logrado lo que pocos otros logran. Por lo tanto, escribir y publicar un libro podría ser la respuesta perfecta para establecerte como un líder de pensamiento creíble. Los libros son vehículos de marketing únicos, y para algunos autores, incluso se convierten en una fuente de ingresos adicionales.
5 Reasons Entrepreneurs Should Consider Writing a Book
You're an entrepreneur. You're looking for ways to boost your platform and attract attention to yourself and your budding brand. As a culture, we tend to elevate authors as titans of thought who have achieved what few others ever do. So, writing and publishing a book might be the perfect answer to establishing yourself as a credible thought leader. Books are unique marketing vehicles, and for some authors, they even become a source of extra income.
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