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Tony Elkins on Muck Rack

Tony Elkins

As seen in: Poynter Online, Medium, Sarasota Herald-Tribune, Editor & Publisher, OpenNews, USA Today Co.
Covers:  digital content, innovation, engagement, photographers, copy desk, design
Faculty at @Poynter | Founding member @newsproduct | Citizen of the Comanche Nation | on Bsky now

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Tony Elkins’s Biography

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Assistant Managing Editor for Innovation and Engagement at the Herald-Tribune in Sarasota, FL. I have one of the best jobs in journalism. I get to create, break, develop and deploy new products and ideas with an amazing frequency - in print and digital. We may be small, but we think big.

Tony Elkins’s Journalist Portfolio

Home to Havana

Home to Havana

Home to Havana, a Herald-Tribune special series, follows two former dancers who defected from Cuba and return…

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Dorothy's Choice

Dorothy's Choice

Sixteen days without a gulp of water. Sixteen days to get what she wished for - her own death. The end came J…

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Cost of life

Cost of life

Inspired to act by childhood loss, a young reporter became an egg donor. In this way, she helped a couple hav…

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The Stolen Ones

The Stolen Ones

earing only a sports bra and boxers, bruises on her back, the girl surged through the salon's door. Her feet …

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Breaking the banks

Breaking the banks

MOB LOANS. Insider deals. Terrorism financing. Confidential reports from state regulators show how florida ba…

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Articles

Should I stay or should I go? How to decide whether it’s time to leave your journalism job

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By Megan Griffith-Greene, Tony Elkins
| Poynter Online Verified
The media industry has been messy lately. Consolidation, layoffs, ownership priorities and public disputes seem to be making as much news as the actual news. The instability — and all the spilled media tea — leaves a bad taste. If you’re working through that instability, how do you evaluate whether it’s worth it to stay, or whether it’s time to move on?
Open in Who Shared Issue with article?

The 24-second news cycle is exhausting journalists. Here’s how they cope

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By Tony Elkins
| Poynter Online Verified
I ran across my wife’s iPad on the kitchen counter, and a bright sticky note she had placed on the stand caught my attention. “Stay off the news!” it read. Naturally, as someone who works in the news, I wanted to know why my partner was intent on staying away from the thing that pays our mortgage.
Open in Who Shared Issue with article?

The 24-second news cycle is exhausting journalists. Here’s how they cope

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By Tony Elkins
| Editor & Publisher Verified
Posted Monday, March 16, 2026 9:35 am I ran across my wife’s iPad on the kitchen counter, and a bright sticky note she had placed on the stand caught my attention. “Stay off the news!” it read. Naturally, as someone who works in the news, I wanted to know why my partner was intent on staying away from the thing that pays our mortgage.
Open in Who Shared Issue with article?
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Interview

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What was your first job as a journalist?

Reporter for college newspaper.

Have you ever used a typewriter?

Yes

How is social media changing news?

Everyone can be a journalist with the flick of an opening screen.