After working on the front lines of public health for 20-plus years, through several waves of Ebola crises and COVID-19, Alfayo Wamburi knows a thing or two about how people understand infectious disease outbreaks. And after all that time, he says he’s noticed journalists still tend to make the same mistakes. “Over and over we have used fear techniques to drive our communication,” said Wamburi, a Ph.D. behavioral specialist working for the Johns Hopkins Center for Communications based in Kenya.