What can we learn about the future of education from hip-hop, yoga and fidget spinners? That’s not a joke or a trick question. They’re among the sessions at this year’s South by Southwest education (SXSWedu) conference in Austin, from March 5-8. And according to their program descriptions, those are among the tools and tactics used by educators to help students manage stress and anxiety, and get into their “flow” state. Strange? Perhaps.
Tutoring is big business. Wealthy families fork out more than $1,000 an hour for top teachers. The industry has spawned celebrity millionaires in South Korea. One market analyst projects the global market for private tutoring will hit $227 billion by 2022. In the heartland of America, one company is raising big bucks in a bid to capture this lucrative market. This week, Varsity Tutors raised $50 million in a Series C round led by Learn Capital, an education-focused venture firm.
Big numbers are nothing new to Quizlet, one of the most widely-used digital study tools in the United States. The San Francisco-based developer behind the platform claims more than 30 million monthly users, including 1 in 2 high schoolers, and 1 in 3 college students, in the United States. And according to one website tracker, it is among the most visited sites in the country (besting LinkedIn and Spotify). But there’s another number that also has the company excited.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".