brightcove.createExperiences(); The next time somebody asks what John Cena, Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic Flute, direct them to Stephanie McMahon.
Martha Stewart is having a very high-profile week. The homemaking guru blew up Twitter over the last couple of days after she tweeted to her 3.16 million followers, from a Daily Mail dinner in Cannes, that she had no clue who her table mate, self-described "well-known" Kardashian friend and publicist Jonathan Cheban, was.
CANNES, France-How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communications officer of the CPG giant, at a Cannes Lions talk with the lofty title "The Future of Marketing."
CANNES, France-Filmmaker Oliver Stone showed up at Cannes Lions to play his well-practiced, man-disaffected-with-everything routine, to accuse the corporate-owned media of complicity with first world governments, to blast tech giants like Google and Facebook-but mostly to promote his new movie based on the misadventures of whistleblower
brightcove.createExperiences(); CANNES, France-Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients-and potential clients.
CANNES, France-Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients-and potential clients. When asked if deals actually happen here on the Riviera, he pauses, smiles and gleefully reports "Yes!" (In other words, no details for Adweek, sadly.)
Aspen wasn't just a destination for hard-core foodies over the weekend-brands hungry to connect with them also made the sky-scraping trek up the Rockies. The annual Food & Wine Classic, whose principal sponsor is American Express, also featured lectures, tastings, parties and other experiences from of a range of other consumer brands, including Patrón, Celebrity Cruises, Lexus, Stella Artois, All-Clad and KitchenAid.
It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".