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Tom Petruno on Muck Rack

Tom Petruno

Los Angeles
As seen in: MSN, Los Angeles Times, Chicago Tribune, Quartz, UCLA Anderson Review, Nasdaq, Kiplinger Tax Letter, Tulsa World, Kiplinger, RealClear Markets and
Ohioan by birth, Californian by necessity. 40+ yrs tracking markets and economy, incl as LA Times financial columnist 1990-2011.
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Articles

Is Amazon’s Fake Review Response 94 Days Too Late?

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By Tom Petruno
| UCLA Anderson Review
Reviewers-for-hire is a well-documented plague across the world of e-commerce. And networks of fake reviewers aren’t hard to find: Just search on Facebook for “Amazon Review.” To explore this phenomenon, UCLA Anderson’s Sherry He and Brett Hollenbeck and USC’s Davide Proserpio, with the help of a team of UCLA undergrads, collected data on hundreds of product sellers buying fake reviews from the internet and then tracked what happened to ratings and sales of the promoted products.
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Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

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By Tom Petruno
| UCLA Anderson Review
After Washington state voters legalized recreational marijuana use in 2012, state officials faced the question of how, exactly, to get newly lawful cannabis to consumers. The government decided to build a retail industry from the ground up by awarding store franchises to entrepreneurs via a lottery.
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“How’re Sales, Roger?” “Good Question, Roger!”

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By Tom Petruno
| UCLA Anderson Review
UCLA Anderson’s Brett Trueman was reading a New Yorker article a few years back — it traced the then-65-year history of academic research on how the names of people influence their own and others’ decision making — and got to wondering whether the phenomenon, known as the implicit egotism effect, occurred in the world of finance.
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