Reviewers-for-hire is a well-documented plague across the world of e-commerce. And networks of fake reviewers aren’t hard to find: Just search on Facebook for “Amazon Review.” To explore this phenomenon, UCLA Anderson’s Sherry He and Brett Hollenbeck and USC’s Davide Proserpio, with the help of a team of UCLA undergrads, collected data on hundreds of product sellers buying fake reviews from the internet and then tracked what happened to ratings and sales of the promoted products.