Finkelman’s priorities will center on operational scale, market expansion, and advancing patient outcomes. Ultimately, our focus is expanding access to technology that delivers meaningful pain relief and promotes tissue regeneration — without drugs or surgery” — Eric Finkelman ALPHARETTA, GA, UNITED STATES, March 2, 2026 /EINPresswire.com/ -- SoftWave, a leader in non-invasive shockwave therapy, today announced the appointment of Eric Finkelman as Chief Operating Officer.