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Tracy Woo on Muck Rack

Tracy Woo

Boston, Massachusetts
As seen in: Forrester Research, ForresterBlog, Silicon Republic, Data Center Knowledge, eFinancialCareers, CDOTrends, efinancialcareers.hk, FutureCIO, eFinancial Careers (Ireland), efinancialcareers.it, eFinancial Careers and
EE turned Cloud Analyst for Forrester Research. climb rocks. stay outside @forrester. Views are my own
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Articles

AI Cost Management: How Prepared Are You?

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By Tracy Woo
| ForresterBlog
Let’s talk about what’s top of mind for every FinOps practice: AI spending is out of control.Uber burned its AI budget in four months,Microsoft ended Claude code licenses after also burning its yearly AI budget, Tesla is limiting AI spending to $200/week, and Priceline’s AI development renewal costs surged unexpectedly. The question is, what can organizations do? First, let’s understand the context. Enterprises are rapidly scaling their use of AI across the organization.
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Revisiting Our 2025 Cloud Predictions: Hits, Misses, And Lessons

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By Tracy Woo
| ForresterBlog
Predictions are a tough sport to play. If you get them all right, you played it safe recapping existing trends or gave wishy-washy statements that are hard to verify. If you got them all wrong, you likely went for the headlines with little accountability on those claims. Every year, we try and find that balance to help guide enterprises in the year ahead. However, one of my favorite pastimes, is looking backwards. The goal isn’t self-validation — it’s accountability.
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Are You Ready To Rethink How You Manage Tech Spend?

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By Tracy Woo
| ForresterBlog
Successful CIOs are no longer tasked with just keeping the lights on. They power innovation, enable agility, and drive measurable business outcomes. Yet, according to Forrester’s Priorities Survey 2025, almost 30% of enterprises exceeded their IT budgets in 2024, indicating a strategic failure beyond mere budgeting issues.
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