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Articles by Travis Katz
Bringing brands and creators together to help you earn more
Your browser does not support the audio element. YouTube built the original creator economy, and today it remains the most rewarding platform for creators. Whether you are uploading your first Short or managing your own production studio, our goal is simple: give you the tools, partnerships, and platform to build a lasting, sustainable business. Audiences turn to YouTube because they trust creators: fans have real connections with the creators they know and love.
YouTube Shopping Creators can now tag Amazon products
Amazon is officially part of the YouTube Shopping Affiliate Program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos, and livestreams, making it even easier for viewers to buy the products they love from the creators they trust. More on eligibility can be found here. New! Start Tagging Amazon Products in YouTube Shopping Related Topics Please check your network connection and try again.
The YouTube Shopping affiliate program arrives in India
India's vibrant creator economy is thriving on YouTube, where millions connect, create, and inspire. Every day, millions of people come to YouTube to connect with creators who share their interests, their stories, and their unique perspectives. Over 110K channels, in India, have more than 100K subscribers (as of Dec 2023), exemplifying the trust and authenticity fostered by YouTube’s diverse creator ecosystem.
Council Post: Online Shopping Deliveries Harm The Planet: Let’s Fix It
Travis Katz, CEO & President, BrightDrop. getty Online shopping and instant deliveries have become an essential part of modern life. The on-demand economy has added more convenience than ever to our lives, allowing us to buy things from groceries to furniture with the swipe of a screen and have them delivered to our doorstep in days, if not hours. The pandemic dramatically increased consumers’ dependence on online deliveries, and this behavioral shift shows no sign of letting up.
How the fired Google engineer completely missed the point on diversity
By now, most people have heard about the infamous "anti-diversity" memo written by a male Google engineer (now fired) that went viral over last weekend. There's no point in rehashing the drivel about "biological differences" he wrapped up in scientific-sounding jargon (feel free read it for yourself here). But it's worth correcting the record because, for someone who's presumably a data-driven person, he got the "facts" about women's technical acumen really, really wrong.
4 Reasons Why The Long Game Works For Businesses
It's a great phrase that hints at what savvy leaders of great companies intuitively know: whether you have users or customers, your goal is to keep them coming back, over and over again. Amazon recently had its Prime Day - sort of like the uber-perk of Prime membership (as if free shipping, streaming movies and music, guaranteed release-date delivery of books/games/movies you like, etc., wasn't enough). You know what that was? The epitome of the long game.
Why Uber Should Hire a Female CEO
Approximately 36 hours ago, Uber's founder and CEO, Travis Kalanick, resigned after intense pressure from five influential investors that represented 40 percent of the company's shares. That it's a watershed moment for Silicon Valley's biggest unicorn goes nearly without saying. But could it also serve as a cultural turning point?
5 Secrets of Well-Rested Business Travelers (Yes, That's a Real Thing)
It's true that the opportunity to see different corners of the globe - on someone else's dime, no less - is a great privilege and often exhilarating. However, it's equally true that sometimes international work trips are rough, a hard slog that leaves you worn down and wishing you were home - precisely when you need your game face the most. In my past life, I traveled to many countries to launch MySpace and my current company, Trip.com, just launched in France, Germany, China, Spain and more.
3 Reasons Why Second Wave Tech Is Intensely Personal (Plus Incredibly Useful)
Richard Branson - he of the lion's mane, toothy grin, and enviable lifestyle - is often credited for saying, "Time is the new money." Nailed it in one, Sir Richard. Technology's first wave put all the world's information at our fingertips - and let us access it as fast as we could type a query into Yahoo, Bing or Google. On the balance, that's been very good for us.
5 Ways Airbnb Could Breach the Great Wall
In late March, Airbnb announced a rebrand of its fledgling effort to establish a foothold in China. Rechristened Aibiying and introducing the company's Trips feature - which offers people experiences led by local guides - Airbnb is hoping to accelerate past its well established in-country competition. As I've said before - based on my experience launching MySpace in China (and 29 other countries) - it's not an easy country for an American company to win in.
Trip.com CEO: Trump’s 'America First' Policies Are Hurting Travel, Killing Jobs
Editor’s Note: Travel community and booking site Trip.com has frequently been out-front in opposing discrimination, such as when the site updated its destination pages in 2015 to warn travelers about a law in Indiana that permitted businesses to refuse to serve various individuals if doing so violated business owners or association officials’ religious beliefs.
Temperamental Geniuses Are Just Jerks (Plus 4 Other Hiring Mistakes You're Making)
For entrepreneurs, hiring is typically one of the most difficult - yet critical - things to get right. At every stage of the game, whether your company is 10 or 10,000 people strong, your employees are your competitive advantage, which makes hiring one of your most important jobs. Between building Trip.com and expanding MySpace into 30 countries, I've hired (and fired) a lot of people.
6 Ways You Can Balance Profit With Principles
Personal values always play a part in how we view and interact with the world. Lately, though, they're increasingly front and center in consumer purchasing decisions. From burning New Balance sneakers and posting photos of the smoking footwear on Instagram to boycotting Cheetos over deforestation or Target over bathrooms, individual values are driving more than just the purchasing decisions for one's own family.
3 Ways to Win at Mobile Right Now
For the first time ever, mobile accounts for 65 percent of a person's time online. What's more: 85 percent of that time is spent in apps, not in a browser. This massive shift away from the browser, which shows no sign of slowing, is the most compelling reason for companies of all stripes to put the mobile device at the forefront of their thinking. It's time to re-imagine how to deliver that mobile app experience.
6 Ways to Prioritize What Really Matters
When I co-founded Trip.com, my son was three months old and my daughter had just turned three. It was just what it sounded like: the perfect time to start a company. In fairness, my thinking at the time was, "Well, I probably won't be sleeping anyway, so why not?" In the six years that have followed, I've learned a few things about sanity, balance and health--so for all those entrepreneurs, business owners, and very busy professionals out there, here's what works for me.
Why China Takes Cocky US Tech Companies To School
Why China Consistently Takes Cocky U.S. Tech Companies To School by Travis Katz, Co-founder & CEO, GoGobot This past week, Uber formally joined an interesting, if undesirable, club when it threw in the towel and announced a merger with competitor Didi Chuxing: U.S. tech companies unable to make it on their own in China. Many have also sunk billions into the country before admitting defeat. Yahoo was forced to quickly pivot in 2004. Chinese marketplace Alibaba killed eBay.
The Best Cities for Coffee in the U.S.
The Best Cities for Coffee in the U.S. You can get a fresh brewed cup o’ joe in just about any town in America, but it takes a special sort of place — one with a passion for all things sourcing, roasting, and brewing — to really be a coffee city that meets the standards of the “third wave” (the movement to turn coffee from a commodity into a high-quality, artisanal drink).
Easter Island Statues: Not Just Pretty Faces
The Easter Island Statues (natively known as “moai”) are monolithic human figures carved by the Rapa Nui people between the years 1250 and 1500 CE on the Polynesian island far west of Chile. Standing at an average of 13 feet tall (though the largest is 33 feet tall) and weighing in at 14 tons, the stone statues are one of the world’s greatest mysteries. But they’re not just pretty faces.
Stones of Matera
I've spent over a year traveling throughout Italy, and I was starting to think I'd seen everything that could blow me away. Then, I ended up in Matera. Well, well off the beaten path in southern Italy's Basilicata region, the sassi (caves) of Matera housed modern-day residents until the 1970s. Some of these residents now give tours of where they lived as kids -- in caves with their farm animals and no utilities. Stunningly beautiful, many of the caves are now hotels or art galleries.
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