Trelawney Erwin

Influencer marketing has vastly grown over the last number of years, and has no intention of slowing down. Be it mega stars or video bloggers, brands are building new influencer linkups, organizing new events and gaining press coverages in multiple ways. But, here is the thing, an influencer won't sign up to promote your brand until they aren't clear on your brand measurement strategy.

As a content marketer, I am sure you would have never had it easy. Every day begins with brainstorming fresh ideas and ends with the hard choice of narrowing them down to what fits the strategy—and the budget. But content scouting doesn’t stop there. With Google’s search algorithms constantly changing, content marketing teams face a dual challenge: staying visible and staying relevant.

By Trelawney Erwin User-generated content is crucial for any D2C brand with an online presence. Trusting it more than brand-created content, 79% of consumers say UGC has an impact on their purchasing decisions. But not all UGC is created equally. Some pieces look like they were created by professionals. Others look like they were captured on a Nokia phone back in 2003. So how can brands ensure they get more high-quality user-generated content from their influencer collaborations? 1.