Last week, I wrote about happiness and health. Interestingly, we live next door to a nation that has put the pursuit of happiness into its founding document as a central purpose — and is spectacularly failing to achieve its aim. The 2012 World Happiness Report noted that: “The U.S. has experienced no rise of life satisfaction for half a century,” while the 2017 version of the report found happiness in the U.S. has been declining for most of the past decade.
Happiness is in vogue. It was the cover story in the November 2017 National Geographic. We have the annual World Happiness Report (launched on the International Day of Happiness, March 20), a Happy Cities initiative, an Economics of Happiness initiative, a country — Bhutan — that measures its Gross National Happiness, even World Happiness Summits and a Happy Planet Index. Indeed, we have one of the world’s leading experts on happiness right here in B.C.
Thirty years ago, in the background paper for the World Health Organization’s new Healthy Cities program in Europe, Len Duhl and I identified 11 evidence-informed characteristics of a healthy city. One of them was “connection to biological and cultural heritage,” and was particularly influenced by an interesting review of the literature on environments, people and health by Ros Lindheim, an architect, and Len Syme, a noted social epidemiologist.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".