The Wall Street Journal's reporter on Apple Inc. Former WSJ alcohol and tobacco reporter. SportsBusiness Journal alum. Based in San Francisco.

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Tripp Mickle covers Apple, Inc. for The Wall Street Journal from Atlanta. Prior to joining the Journal, Mr. Mickle worked for Street & Smith's SportsBusiness Journal where he reported on the business of the Olympics, NASCAR, soccer and hockey.

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@trippmickle — 7,815 followers, 4,423 tweets

Sep 22, 2017

So many gems from @jasongay, including inherent conflict btwn enthusiastic college football fans & "low-grade miserable to ambivalent" NYers

Sep 22, 2017

NYC already has "Chick-Fil-A's, it now has 'College GameDay,' and any minute now I bet Brooklyn gets a Cabela's" 

Sep 22, 2017

@Ravi_711 Price was mentioned by some -- largely by international buyers, looking to get the iPhone 8 cheaper here than Brazil, Czech R, etc

Sep 22, 2017

Buyers I spoke w/ today chose i8 b/c: a) real need to replace a rundown, old model; b) discomfort w/ Face ID; c) dislike of "the notch" on X

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