Today, we're changing gears from last week's clever, inline automated long-run mail solution, to a highly targeted and personalized short-run invitation for a VIP event at the PRINT 17 show in Chicago. Designed and produced in-house by the team at GLS/NEXT Precision Marketing in Brooklyn Park, Minn., this stylish invitation was handed out in-person to 100 lucky potential guests.
There's nothing like a simple, practical solution that you can use for lots and lots of different applications. This week's spotlight is on a smart format idea from Delta Airlines for their SkyMiles American Express card. The base format is a tri-fold, which is a natural fit for self-mailing situations, however, they added a tabbed four-pager that was pasted into the center panel for a paginated feel and added organization. We think you'll see lots of creative potential in this week's episode!
Trish Witkowski is a niche celebrity of sorts—with millions of views and nearly 20,000 loyal subscribers to her strangely-addictive YouTube series “60-Second Super-Cool Fold of the Week.” And while free content put her on the path to international fame, she’s got a business to run, with products to sell. So, do her fans love her enough to buy her stuff? Hint: maybe love isn’t the answer at all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".