Troy Palmquist on Muck Rack

Troy Palmquist

  • Contributing Author, Inman News
  • Founder and Principal Advisor, HomeCode Advisors
Los Angeles
As seen in: Inman News, HousingWire, Realtor Magazine, REAL Trends, NOW BAM
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Articles

Property descriptions are your new AI discovery tool

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By Troy Palmquist
| Inman News Verified
For many agents, listing descriptions are a marketing afterthought: helpful, but second in importance to structured filters, photos and floorplans. With the increasing adoption of AI LLMs, even those who favor thorough and well-written property descriptions may have developed the habit of plugging in a list of features and adding the output as a last-minute bit of marketing polish.
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New agent, phantom buyers and the career-ending consequences

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By Troy Palmquist, Summer Goralik
| Inman News Verified
Sometimes the biggest ethical violations don’t start with greed, or even intent. They start with fear. When a newly licensed agent fabricated three buyer offers in an effort to keep her listing from expiring, she didn’t mean any harm. She just wanted to keep the listing. It was about to expire, and she needed to buy herself more time, pinning her hopes on an extension to the listing agreement.
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Europe just connected real estate listings directly to ChatGPT, Claude

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By Troy Palmquist
| Inman News Verified
Whenever I travel, I love looking at homes, but on a recent trip to Paris, that was practically impossible. That’s because in Europe, listings live across a patchwork of brokerage sites and localized systems, with far less centralized access than the MLS-and-portal ecosystem we’re familiar with in the U.S. Because of that experience, I started wondering how buyers in international markets ever find anything at all.
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