Tyler Bishop on Muck Rack

Tyler Bishop

San Diego
As seen in: Ad Age, Forbes, Flippa, SmartBrief, Digital Content Next, Sales and Marketing Management, State of Digital Publishing
CMO @Ezoic & @Open__Video | Pubtelligence @Google. Married to Jena Bishop (PFL Title Contender) | BJJ black belt | @Spotify Verified Artist
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Articles

Is YouTubeThe Worst Place to Build a Real Audience

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By Tyler Bishop
YouTube is the world’s largest video platform and, on the surface, seems like the ideal place to build an audience. Its massive reach and discovery features promise creators the chance to go viral and attract new fans. But if your goal is to foster real relationships and deliver the best possible experience to your audience, YouTube’s structure and incentives might actually work against you. Here’s why. 1.
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Publisher Used First-Party Data To Cash-In On 4th Quarter

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By Tyler Bishop, Vahe Arabian
| State of Digital Publishing
As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the final installment in our series exploring this transformation, highlighting how publishers are leveraging first-party data to regain control over audience engagement and monetization. One such publisher, whom we will refer to as Adam, exemplifies this industry evolution.
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The Web’s Largest List Owners Are Winning While Traditional Sites Fall Behind

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By Tyler Bishop, Vahe Arabian
| State of Digital Publishing
Publishing is experiencing a dual economy where two halves appear to be headed in different directions. On one hand, publishers with email and user lists are experiencing record growth and revenue. On the other hand, the largest cohort of publishers is experiencing unprecedented challenges and regressing visit numbers that match falling revenue. The outlook for both may not change for a while.
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