To read this content please select one of the options below: Please note you do not have access to teaching notes (Burgundy School of Business, Dijon, France) (Rennes School of Business, Rennes, France) (Burgundy School of Business, Dijon, France) Keywords Luxury Social media Luxury food Consumer behaviour Fine restaurants User-generated images Citation Atwal, G., Bryson, D. and Tavilla, V. (2019), "Posting photos of luxury cuisine online: an exploratory study", British Food Journal, Vol.