Skip to main content
Vanessa Ratten on Muck Rack

Vanessa Ratten

As seen in: Wiley Online Library, Cambridge University Press & Assessment, MDPI, Routledge, Emerald Publishing, Dialnet - Universidad de La Rioja, International Journal of Electronic Business, Springer Professional, International Journal of Entrepreneurial Behaviour and Research, Journal of Intellectual Capital and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Vanessa

Contact Vanessa, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework

|
By Jose Ramon Saura, Vanessa Ratten, Veljko Jeremic
| Wiley Online Library Verified
1 Introduction Predictive marketing personalization practices, the algorithmic adjustment of content, prices, and communications according to real-time probability estimations, have quickly moved from novelty to necessity in digital marketing practice (Kotras 2020; Chandra et al. 2022). Search engines and recommendation systems, dynamic ads, and automated pricing models now decide what each consumer sees and how much they are asked to pay (Krishnan and Mariappan 2024).
Open in Who Shared Issue with article?

Internationalization Through Digital Empowerment for Women Filigree Jewelry Artisan Entrepreneurs in Portugal

|
By Vanessa Ratten, Vítor Braga
| Wiley Online Library Verified
1 Introduction Digitalization has affected most sectors of the global economy notably through technological innovation and internationalization (Bejjani, Göcke, and Menter 2023). Less well understood is more artisan type of industries such as the jewelry industry that is less known for their use of digitalization.
Open in Who Shared Issue with article?

Entrepreneurial Business Venturing

|
By Vanessa Ratten
| Springer Professional
2024 | Buch In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better.
Open in Who Shared Issue with article?
See all 19 licensed articles (58 Total)