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Verushka Buonaffina on Muck Rack

Verushka Buonaffina

(She/Her)
Madrid
As seen in: TechLoy, Entrepreneur en Español, The Sociable, SocialGeek, Forbes Centroamérica, Novobrief, Contxto, Latin America Reports, 150sec
Covers:  startups, female founders, technology trends, and Latin American Entrepreneurs

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Verushka Buonaffina’s Biography

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Verushka Buonaffina is a technology, startups and business writer based in Madrid, covering artificial intelligence, entrepreneurship, innovation, emerging technologies and the evolving digital economy across Europe and Latin America.

Her work has appeared in publications including Entrepreneur, Forbes, Inc., Techloy and 150sec, where she has covered startups, founders, technology trends, investment and innovation.

With more than 10 years of experience working across marketing, communications a…

Verushka Buonaffina’s Journalist Portfolio

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How Digital Assets Could Reshape Africa's Economy

How Digital Assets Could Reshape Africa's Economy

What the technology enables and the conditions that are needed to propel Africa's financial transformation.

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The AI Gold Rush: Investment is Surging, the Race is on & Bubble Fears are Growing

The AI Gold Rush: Investment is Surging, the Race is on & Bubble Fears are Growing

As capital floods in and valuations soar, a familiar question is resurfacing: are we witnessing sustainable g…

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The AI Industry Is Moving Too Fast - One Research Chief Says the Bill is Coming

The AI Industry Is Moving Too Fast - One Research Chief Says the Bill is Coming

"Research to Reality used to take ten years, twenty years. That was the norm," he told Techloy. "But now, whe…

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Why Most Promising AI Pilots Never Make It to Production

Why Most Promising AI Pilots Never Make It to Production

AI pilots often prove the technology works. The harder challenge is turning that success into systems that de…

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"Buenas Ideas: El Reto de Emprender", una serie original de Holded en Amazon Prime Video - Social...

"Buenas Ideas: El Reto de Emprender", una serie original de Holded en Amazon Prime Video - Social...

El pasado 27 de enero, se hizo la presentación en la pantalla grande de Cine Capitol en Madrid, de Buenas Ide…

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Europe and Latin America Build Bridges Through Blockchain at Merge Madrid

Europe and Latin America Build Bridges Through Blockchain at Merge Madrid

The 2025 edition of Merge Madrid, held at the Cibeles Palace, brought together more than 3,000 attendees and …

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Articles

The Silent Failure of AI Projects: Why Promising Pilots Rarely Make It to Real-World Use

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By Verushka Buonaffina
| TechLoy Verified
A 2026 Harvard Business Review analysis finds that despite internal disagreements over AI’s cost and value, companies are pushing forward with implementation, suggesting that the decision is more about how quickly they can adopt AI than whether they should. And yet, behind the surge in pilots and proofs of concept, most AI projects never make it to meaningful, scaled use.
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The AI Industry Is Moving Too Fast – One Research Chief Says the Bill is Coming

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By Verushka Buonaffina
| TechLoy Verified
Silicon Valley has a story it tells about itself: move fast, ship early, fail fast, learn faster. The narrative has produced extraordinary companies, and it’s also, increasingly, a blind spot the size of a research lab. Kazu Gomi has spent more than thirty years inside one of the world’s largest technology organizations.
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The AI Gold Rush: Investment is Surging, the Race is on & Bubble Fears are Growing

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By Verushka Buonaffina
| TechLoy Verified
Global investment in artificial intelligence (AI) is accelerating at a blistering pace. From hyperscalers pouring billions into data centers to startups racing to build the next foundational model, AI has become the defining technology bet of this decade. Governments see it as strategic infrastructure, enterprises see it as a productivity multiplier, and investors see it as a once-in-a-generation opportunity.
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