One Saturday in the December gone by, the Mall of India in Noida suddenly reverberated with an old and, for many, forgotten melody. As the Christmas shoppers stopped to see what was going on, a flash mob took centre stage and broke into a jig. Flash mobs are always fun to watch. And this one was even more so, because the dancers were performing to an unusual number. The song they had chosen was from a 1961 film, Chhaya.
In 2016, rapper Baba Sehgal released a song that was wacky even by his standards. He called it “Vitamin D”. It went something like this: Go go go go go go outside/ Kholo apni eyes wide/ Sun bole lelo Vitamin D ki ride. The gist of it was: step outside; open your eyes wide; the sun’s inviting you to take a vitamin D ride. Sehgal’s songs aren’t something one would ordinarily take seriously.
In the middle of a busy intersection across the street from Humayun’s Tomb in Delhi is an octagonal monument topped by a dome — some estimates say six million people pass by it every year. Not many, however, know what the structure is, when it was built, what its history is or even its name. A painstaking effort is now on to pull this very visible monument in the heart of Delhi out of anonymity. For the time being, the ancient 70-foot-tall building is veiled by a green curtain.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".