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vikas mehta

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Articles

The Grand Slam final moment in World Cup celebrations

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By vikas mehta
| MxM India
With apologies to none at all My most endearing moment of the football world cup has not been the victory of the underdogs like Paraguay or Morocco or Ecuador. It has also not been about old legends like Messi and maybe Ronaldo finding the net. Neither has it been about the fight teams like Iran or the Cape Verde team showed against all odds.
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EV Sales: The Resale Value Conundrum

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By vikas mehta
| MxM India
With apologies to none at all In the Indian consumer landscape, the purchase of a high value asset is never a single transaction. Instead, it is an entry point into a continuous chain of value preservation and subsequently many transactions. From consumer electronics to automobiles, the purchase decision is structurally anchored by a simple thought. How much value can I extract at the end of the product life cycle? Resale value. And this may be the biggest barrier in the success of Electric vehicles.
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Vikas Mehta: Amul Girl. Non-partisan no more?

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By vikas mehta
| MxM India
With apologies to none at all Let me start with a clarification. This column is not a political column and neither is this an attempt to support or criticise any political party or movement. This is my branding and marketing take on one of the most admired and longest-running marketing campaign in Indian history For nearly six decades, the Amul girl, with her iconic blue hair, polka-dotted dress, and wide-eyed innocence, had served as India’s non-partisan social commentator.
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