A new advertisement launched by Ireland’s National Lottery has raised some questions about the creative path of the marketing industry. In its latest ‘Keep Driving’ campaign, the lottery depicts two cash van drivers bantering about what they would do if they won the lottery, essentially driving off with the money at the back in the van. The ad later reveals that the bold move will come with no repercussions, as it turns out that one of the guards has drawn a winning lottery ticket.