Image source: Getty Images Consumer lender stock goeasy (TSX:GSY) plunged 35% between February and early May 2023. The reason was quite evident, as Canadian regulators announced their intention to trim the annual maximum interest rate from 47% to 35%. After enjoying such sky-high rates for so many years, investors thought this was a potential blow for goeasy. However, the management kept the company’s positive guidance intact in its recently released first-quarter (Q1) earnings.