When we rounded up our staff’s Weekly Upgrades last Friday, our editors were clearing out media clutter (goodbye, six-month-old New Yorker issues), weaning our Instagram addictions, and discovering the joys of white noise machines. This week, we’re taking ballet classes for a spin, upgrading our software, creating ingenious texting shortcuts, and finding creative ways to keep our kids occupied. What upgrades did you make this week? Let us know in the comments.
This week on The Upgrade, we’ll be sitting down with author, entrepreneur, investor, and all-star multi-hyphenate Tim Ferriss. Tim may be best known for his first two books, The 4-Hour Workweek and The 4-Hour Body, in which he lays out time-saving wisdom designed to get you to your goals and still have room for things like “sleep” and “a social life.” He also hosts a wildly popular podcast, works as an angel investor in Silicon Valley, and advises tech giants including Facebook, Twitter and Uber.
Create a digital recipe boxFor years, my system for keeping track of recipes has been a disaster; a mess of cookbooks with tattered post-its, various emails to myself, multiple Google docs with a bunch of links dumped into them, probably some recipes I saved in the New York Times digital recipe box thingy... you get the idea. I don’t know why I’d put it off for so long, but this week I finally shelled out the $4.99 for Paprika, and it’s already a game changer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".