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Suzanne Vranica on Muck Rack

Suzanne Vranica

Verified
New York, United States
As seen in: Techfluential by Deloitte, The Wall Street Journal, MSN, The Athletic, The Wall Street Journal (Japan), The Wall Street Journal (China), Yahoo Finance, MarketWatch, Pew Research Center, The Toronto Star, Flipboard, Mint and
Advertising Editor for the Wall Street Journal. Lover of marketing jargon and hater of ice cream...NOT
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Articles

Madison Avenue Is Going All In on AI

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By Suzanne Vranica Verified
| The Wall Street Journal Verified
Brands are rapidly embracing sophisticated AI tools to cut costs and automate ad production Shane Anthony Sinclair/Getty Images/Cannes Lions CANNES, France—American corporations are tiptoeing toward a future powered by artificial intelligence. Madison Avenue is already all in. From launching and monitoring campaigns to crafting creative messages, advertising agencies and brands are increasingly integrating AI into every part of the ad business. Copyright ©2026 Dow Jones & Company, Inc.
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The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It

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By Robert J. O’Connell, Robert O’connell, Suzanne Vranica Verified
| The Wall Street Journal Verified
June 13, 2026 12:00 pm ET Benjamin Tahirovic of Bosnia and Herzegovina takes a drink during a match against Canada. Michael Steele/Getty Images As the World Cup landed in the U.S. for the first time in three decades, international soccer fans have been acquainting themselves with the distinctly American pleasures of barbecue, highway traffic jams and Texas summers. But there’s one American tradition that fans of the world’s most popular sport simply cannot tolerate.
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The TV ad market is being taken over by streaming platforms

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By Suzanne Vranica Verified, Nate Rattner Verified
| Editor & Publisher Verified
Posted Wednesday, May 13, 2026 9:53 am The hottest destination for television advertising these days isn’t traditional national TV. Rather, streaming platforms are gobbling up a growing share of ad dollars as their audiences expand. After increasing rapidly in recent years, streaming ad spending is projected to approach $20 billion by 2029, not far off linear TV ad spending, according to estimates from ad consulting firm Madison and Wall.
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