FOR a few weeks in March and April, a strange fad took hold in the headquarters of Condé Nast Publications at 4 Times Square. After sharing elevator rides with Anna Wintour, the editor in chief of Vogue, Condé Nast employees sat down at their desks and typed accounts of their vertical journeys with the fashion icon, which they then sent anonymously, by e-mail, to Elizabeth Spiers, a droll 26-year-old native of Wetumpka, Ala., who runs the Web log Gawker.
There is a moment when the yachts racing in this year’s America’s Cup go from being mere boats to something more like flying machines. It happens at around 17 knots, or 20 miles per hour, when both hulls of the carbon-fiber catamarans rise out of the water and the entire craft skims over the surface on a thin hydrofoil beneath the downwind pontoon. Free of the water’s drag, the vessels accelerate to speeds as great as 50 miles per hour.
Rammer Jammer Yellow Hammer by Warren St. JohnBirmingham native St. John joins the RV armada of devout Alabama fans to understand the eternally faithful who leave life at the door when football season rolls around. Buy it. God & Football by Chad GibbsIn this honest look at football fanaticism, Gibbs explores the marriage of spirituality and sport with Christian game-goers amid a culture that is easily consumed with allegiance to all-stars. Buy it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".