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Watson Maceo Baldwin on Muck Rack

Watson Maceo Baldwin

As seen in: British Food Journal
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Articles

Are sake brewers and marketers sending the wrong message to consumers?

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By Ryan Smith, Bob McKercher, Forest Ma, Watson Maceo Baldwin
| Emerald Publishing
Abstract Purpose This study investigates Hong Kong “consumers” sake tasting preferences, willingness to pay and how information commonly found on the bottle or menu affects these attributes. Design/methodology/approach This study took place inside a four-star hotel lobby restaurant. Convenience sampling was used to collect 184 valid responses from Hong Kong residents.
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