Wayne Kurtzman on Muck Rack

Wayne Kurtzman

(He/Him)
Boston, New Hampshire
As seen in: International Data Corporation (IDC), IDG (International Data Group), Manchester Ink Link
Covers:  collaboration, communities, virtual events, hybrid events, social media, conferencing
Doesn't Cover: hardware
Collaboration, Communities & Social Research VP at @IDC. #FoW. Fmr Adjunct; Vol with @IDODI @NH_DI. This is where my thoughts live & play. RT≠endorsement.
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Articles by Wayne Kurtzman

Figma Config 2026: Canvas, Community, and Design Convergence

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By Wayne Kurtzman, Roger Beharry Lall, Tatsuhiro Soga, Jordan Jewell, Adam Resnick
| IDG (International Data Group)
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Messaging as the new commerce & engagement layer: What Enterprises should watch for as Meta redefines the storefront

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By Roger Beharry Lall, Laurie Buczek, Douglas Hayward, Wayne Kurtzman, Tapan A. Patel
| IDG (International Data Group)
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Miro Canvas 2026 Event: Miro's Engaging Cross-Stack Collaboration Canvas Strategy; Centering Human Engagement

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By Wayne Kurtzman, Melinda-Carol Ballou
| IDG (International Data Group)
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Adobe Workfront — Evolving AI-Driven Workflow, Collaboration and Workspace Management Across Adobe Experience Cloud

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By Melinda-Carol Ballou, Wayne Kurtzman
| IDG (International Data Group)
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Takeaways: Zoom Perspectives Analyst Event 2026

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By Wayne Kurtzman, Zachary Chertok, Oru Mohiuddin, Michelle Morgan Verified
| IDG (International Data Group)
Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Perspective highlights the takeaways from Zoom Perspectives Analyst Event 2026.
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Google Struts Gemini; Collaborative Expansion at Google Cloud Next

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By Wayne Kurtzman
| IDG (International Data Group)
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Salesforce TDX 2026: Slack as the Center of Work; Headless 360 Becomes the Agentic Enablement Layer

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By Wayne Kurtzman, Shari Lava
| IDG (International Data Group)
IDC Products & Services Research Current: Salesforce TDX 2026: Slack as the Center of Work; Headless 360 Becomes the Agentic Enablement Layer May 1, 2026 - Real-time IDC Research® opinion on industry news, trends and events
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Salesforce's 4Q26 and Full-Year Financial Results: Business Model Transformation Within the Agentic Enterprise

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By Robert Parker, Eric Newmark, Stewart Bond, Heather Hershey, Megha Kumar, Wayne Kurtzman, Shari Lava, Gerry Murray, Tapan A. Patel
| IDG (International Data Group)
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Enterprise Connect 2026: AI Pushes Enterprise Communications Toward a CX-First Future

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By Jitesh Gera, Wayne Kurtzman, Denise Lund, Michelle Morgan Verified
| IDG (International Data Group)
This IDC Market Note discusses Enterprise Connect 2026. Enterprise Connect 2026 underscored a shift in enterprise communications from productivity-focused tools to AI-driven execution platforms. Vendors highlighted agentic AI as the central theme, emphasizing autonomous workflows, integrated systems, and measurable business outcomes — particularly in customer experience (CX).
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Enterprise Connect 2026: Collaboration Take; AI and New Work Canvases Arrive

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By Wayne Kurtzman
| IDG (International Data Group)
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Open in Who Shared View Duplicates (19) Issue with article?

IDC PlanScape: The Intelligent Collaborative Workspace: Disruption as a Partner

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By Wayne Kurtzman
| IDG (International Data Group)
Content Table of Contents (11 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract Intelligent collaborative workspaces differ from other suites or workspaces (such as integrated employee workspaces) as they lead with enterprise collaborative functionality at their core.
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RingCentral Analyst Summit 2026: Unraveling the future of AI in business communications

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By Jitesh Gera, Denise Lund, Wayne Kurtzman
| IDG (International Data Group)
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RingCentral Analyst Summit 2026: Unraveling the future of AI in business communications

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By Jitesh Gera, Denise Lund, Wayne Kurtzman
| IDG (International Data Group)
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ZohoDay 2026 - CX functionality gains traction as Zoho surpasses one million customers

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By Roger Beharry Lall, Oru Mohiuddin, Wayne Kurtzman
| IDG (International Data Group)
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IDC Market Glance: Collaboration, Communities, and Conferencing, 1Q26

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By Wayne Kurtzman
| IDG (International Data Group)
This IDC Market Glance highlights trends across the larger collaborative market, including team and visual collaboration, collaborative work management, and intelligent collaborative workspace applications. Also spotlighted are community, conferencing and virtual events applications, and collaborative extenders, including extended and virtual reality solutions.
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Meta Q4 2025 Earnings: AI‑Driven Ads and the push to Agentic Commerce

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By Wayne Kurtzman, Roger Beharry Lall
| IDG (International Data Group)
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IDC ProductScape: Worldwide Enterprise Community Applications, 2025

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By Wayne Kurtzman
| IDG (International Data Group)
Content 114 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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ON24 Agrees to Cvent Acquisition

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By Wayne Kurtzman
| IDG (International Data Group)
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Creativity, Play, AI, and the Multiplayer Workspace

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By Wayne Kurtzman
| IDG (International Data Group)
Content Table of Contents (12 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Perspective explores the evolving dynamics of collaboration, creativity, and play in the workplace, emphasizing their growing importance in AI-powered, multiplayer workspaces.
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Dreamforce 2026: The Era of the Agentic Enterprise

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By Heather Hershey, Roger Beharry Lall, Laurie Buczek, Ananda Chakravarty, Douglas Hayward, Wayne Kurtzman, Nimita Limaye, Gerry Murray, Tapan A. Patel, Jordan K. Speer
| IDG (International Data Group)
Content Table of Contents (15 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Perspective describes how Dreamforce 2025 (held October 14–16) marked Salesforce's pivot from Customer 360 to Agentforce 360, positioning the company as an agentic platform rather than a cloud-first CRM.
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Smartsheet Unveils Intelligent Work Management Strategy at ENGAGE 2025

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By Wayne Kurtzman, Melinda-Carol Ballou
| IDG (International Data Group)
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Open in Who Shared View Duplicates (9) Issue with article?

Miro Canvas 25: The Canvas is the Prompt for Visual Collaboration

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By Wayne Kurtzman
| IDG (International Data Group)
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IDC's Conferencing and Virtual Events Survey, 2025 (North America and Western Europe)

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By Wayne Kurtzman
| IDG (International Data Group)
target audience: TECH SUPPLIER Publication date: Nov 2025 - Document type: IDC Survey - Doc  Document number: # US53898925 Content 28 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC MarketScape: Worldwide Enterprise Community Applications 2025 Vendor Assessment

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By Wayne Kurtzman
| IDG (International Data Group)
target audience: TECH BUYER Publication date: Oct 2025 - Document type: IDC MarketScape - Doc  Document number: # US52972025 Content Table of Contents (19 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study assess the leading vendors for enterprise community applications market.
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IDC FutureScape: Worldwide Chief Marketing Officer 2026 Predictions

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By Laurie Buczek, Wayne Kurtzman, Sudhir Rajagopal, Gerry Murray, Daniel-Zoe Jimenez, Roger Beharry Lall, Tapan A. Patel, James McCormick
| IDG (International Data Group)
target audience: TECH BUYER Publication date: Oct 2025 - Document type: Tech Buyer Presentation - Doc  Document number: # US53859025 Content 38 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC FutureScape provides IDC's top 10 CMO predictions for 2026.
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IDC FutureScape: Worldwide Future of Work 2026 Predictions

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By Amy Loomis, Nikhil Batra, Kai Cui, Wayne Kurtzman, Maureen Fleming, Keith Kmetz, Shannon Kalvar Verified, Gina Smith, Bill Latshaw, Meike Escherich, Lars Goransson, Brian O'Rourke, Abhinav Shrivastava, Gala Spasova, Lou Reinemann, Mick Heys, Zachary Ch
| IDG (International Data Group)
target audience: TECH BUYER Publication date: Oct 2025 - Document type: Tech Buyer Presentation - Doc  Document number: # US53859325 Content 39 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study discusses the top 10 predictions for the future of work for 2026.
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IDC FutureScape: Worldwide AI and Automation 2026 Predictions

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By Neil Ward-Dutton, Nancy Gohring, Wayne Kurtzman, Yasusuke Suzuki, Shari Lava, Hayley Sutherland, Madhumitha Sathish, Jennifer Hamel, Amy Machado, Maureen Fleming, David Schubmehl, Melih Murat, Kathy Lange, Arnal Dayaratna, Anne Cheng, Deepika Giri
| IDG (International Data Group)
This IDC FutureScape provides IDC's top 10 AI and automation predictions for 2026.
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Event Marketing in the Age of AI, 2025

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By Laurie Buczek, Wayne Kurtzman
| IDG (International Data Group)
target audience: TECH SUPPLIER Publication date: Oct 2025 - Document type: IDC Survey - Doc  Document number: # US53812325 Content 25 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Cisco WebexOne Looks to be the Future of Collaboration

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By Wayne Kurtzman
| International Data Corporation (IDC)
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Worldwide Virtual Event Applications Forecast, 2025-2029: AI-Enhanced Show Time

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Sep 2025 - Document type: Market Presentation - Doc  Document number: # US53732825 Content 18 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation examines the five-year forecast for the virtual event applications market for 2025–2029.
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Zoomtopia 2025: Zoom’s AI and Agents Will Evolve Your Work

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By Wayne Kurtzman
| International Data Corporation (IDC)
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Worldwide Enterprise Community Applications Forecast, 2025-2029: Grounding AI with Trust

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Aug 2025 - Document type: Market Presentation - Doc  Document number: # US53732725 Content 18 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation examines the five-year forecast for the enterprise community applications market for 2025–2029.
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Worldwide Web Conferencing Applications Software Forecast, 2025-2029

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Aug 2025 - Document type: Market Presentation - Doc  Document number: # US52086625 Content 18 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Figma Goes Public; Signals the Rise of Visual Collaboration

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By Wayne Kurtzman, Roger Beharry Lall, Adam Resnick
| International Data Corporation (IDC)
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Zoom Perspectives 2025: A Vision for Delivering a Unique and Comprehensive Experience

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By Wayne Kurtzman, Denise Lund
| International Data Corporation (IDC)
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Worldwide Team Collaboration Applications Forecast, 2025-2029: Grounding AI with Collaboration

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jul 2025 - Document type: Market Presentation - Doc  Document number: # US52100825 Content 18 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Meta Conversations Forum: Removing Friction, Building Relationships that Drive Business

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By Wayne Kurtzman
| International Data Corporation (IDC)
Jul 11, 2025 - Real-time IDC Research® opinion on industry news, trends and events Meta Conversations Forum: Removing Friction, Building Relationships that Drive Business
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Worldwide Team Collaboration Applications Market Shares, 2024: Leveling Up Collaboration

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jul 2025 - Document type: Market Presentation - Doc  Document number: # US52100725 Content 16 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC PlanScape: Open Innovation Tools to Improve Idea Management

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By Karen Schwartz, John Snow, Wayne Kurtzman, Amy Loomis, Jeffrey Hojlo Verified
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jul 2025 - Document type: IDC PlanScape - Doc  Document number: # US52930325 Content Table of Contents (12 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form. We will be in touch.
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Visual Collaboration, AI, and the New Trust

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By Wayne Kurtzman
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jun 2025 - Document type: IDC Perspective - Doc  Document number: # US52086225 Content Table of Contents (10 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Google, HP, and Zoom Bring Realistic Conferencing with Google Beam

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By Wayne Kurtzman
| International Data Corporation (IDC)
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IDC's Worldwide Future of Work Use Case Taxonomy, 2025

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By Zachary Chertok, Meike Escherich, Maureen Fleming, Deepika Giri, Keith Kmetz, Abhinav Shrivastava, Wayne Kurtzman, Amy Machado, Holly Muscolino, Brian O'Rourke, Ivan Oz, Amy Loomis
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jun 2025 - Document type: Taxonomy - Doc  Document number: # US52943525 Content Table of Contents (38 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study explores the evolving landscape of work influenced by AI and ongoing digital transformation.
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There is no AI Without Data: Salesforce Signs Agreement to Acquire Informatica

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By Stewart Bond, Tapan A. Patel, Jennifer Glenn, Shari Lava, Wayne Kurtzman
| International Data Corporation (IDC)
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Adobe Summit 2025: Agentic Experience Orchestration

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By Gerry Murray, James McCormick, Roger Beharry Lall, Melinda-Carol Ballou, Wayne Kurtzman, Heather Hershey, Tapan A. Patel, Sudhir Rajagopal, Laurie Buczek, Douglas Hayward
| International Data Corporation (IDC)
This IDC Perspective summarizes Adobe's many product and partnership announcements at its Adobe Summit 2025 conference. "Adobe has embraced AI for many years, and its aggressive implementation of GenAI and agentic AI across its product lines builds on a long history of AI and machine learning development," said Gerry Murray, research director of IDC's Enterprise Marketing Technology service.
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Figma Config: Visuals Beyond the Designer

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By Wayne Kurtzman, Roger Beharry Lall, Adam Resnick
| International Data Corporation (IDC)
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Google Cloud Next 25: Literally to AI, Oz, Multimodalities, and Beyond

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By Wayne Kurtzman
| International Data Corporation (IDC)
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IDC ProductScape: Worldwide Team Collaboration Applications, 2025

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By Wayne Kurtzman
| International Data Corporation (IDC)
This IDC ProductScape offers a comprehensive guide on the key functionalities of team collaboration applications, featuring products from Adobe, Asana, Atlassian, Figma, Google, Lucid Software, Mattermost, Microsoft, Miro, Mural, Slack, Smartsheet, Zoho, and Zoom.
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Enterprise Connect 2025: From Alligators and Agents to AI and Collaboration

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By Wayne Kurtzman
| International Data Corporation (IDC)
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Salesforce TDX25 Event: AI, Agentforce 2dx, Intelligent Collaboration and Beyond

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By Wayne Kurtzman
| International Data Corporation (IDC)
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Salesforce and Google Expand Partnership; Expands Abilities of Agentforce and Slack

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By Wayne Kurtzman
| International Data Corporation (IDC)
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