Blogger fatigue is a pretty common problem in our industry. When you spend months and months and years writing about the same topic over and over and over again with very little reader feedback, at some point, it becomes difficult to tell outside of analytic numbers whether your words are reaching any eyeballs or ears at all. Beyond that, it can often feel like you cover the same topics from 20 different angles until there is no longer any uncharted territory in the topic that you’re discussing.
So how did I become “WhiskeyChick“, you ask? Simple. When I started blogging I was still working int he corporate world as a brand manager for a major corporation, with my real name all over our company website. My first paid blogging gig was on an underground country music site called “DrunkenHillbilly”, and I, as well as the other members of that site, chose to use a pen-name in order to keep my personal life separate from my corporate life.
Some people start blogging because they have an opinion or mindset they feel they HAVE to share with the world. Others start because they see an opportunity to make a side income, or even a full-time job out of it. No matter the reason, blogging itself has become a mainstream tool of expression, and the accessibility to resources like open-source platforms (WordPress for example), and social media have made it easier than ever to go from idea to action as a blogger.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".