Technology has changed the way we work. Advancement in communication technology over the past decade has meant that people can interact online just as well as they can in a face-to-face meeting. Organizations don’t need to have employees in the same physical location to achieve high levels of productivity and output anymore. One Global Workplace study found that work-at-home employees have grown nearly 10x faster than the rest of the workforce since 2005.
How do you come up with content ideas to fill your editorial calendar? For most people it’s a brainstorming exercise. You sit down with your marketing team, writers, customer service, and maybe sales, with the goal of coming up with a list of content ideas that will both entice and engage your current and future customers. But this approach is inherently limited. There’s no way you’re going to independently come up with every topic that you can or should cover as part of your content strategy.
11 Landing Page Best Practices That Will Skyrocket Your Email ConversionsWe’re all obsessed with getting more website traffic…But how does that contribute to your bottom line? Increasing your web traffic is a somewhat pointless exercise unless you have a way to convert that traffic into email subscribers and eventually paying customers. It’s simple, email is the best way to communicate with people beyond their first visit to your website.
Line from Shakespeare that has always guided me + good fighting words that I thought I'd share for the New Year: "Our doubts are traitors and make us lose the good we oft might win by fearing to attempt."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".