For most people, an overloaded email inbox is anxiety-building, and often frustrating to deal with. So the last thing your customers need is ANOTHER boring email newsletter crowding their workflow. Many of those 121 emails are likely coming from businesses, and some will get opened, while others will get redirected straight to the trash. What is it that entices people to open and click the emails they receive from brands? And perhaps more importantly, how can you replicate that for your business?
Would you consider yourself ‘productive’? The concept of productivity is largely relative to your unique situation. A productive day for one person, may not be considered a productive day for someone else. But let’s all get on the same page by defining the concept up front…Productivity to me is about personal effectiveness. It’s about ‘getting things done’ at a high quality, within the shortest period of time possible, that progress you towards your life goals.
Do you work with a remote team? It’s becoming more and more common for employees to work from home, or in an office on the other side of the world. But with this growing trend comes a new set of leadership and management challenges. I have had the privilege of working with and managing a team of people from countries all over the world. As much as that experience has been rewarding, it has also taught me a lot about working effectively when you can’t see someone face-to-face every day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".