Were James Bond in your shoes, he would be in multichannel marketing. With all those gadget and gizmos specially designed for each mission the comm-link watch, the cars tucked away at mission sites – he was ready for anything! The daring English hero came prepared for a mission with a slew of tactics. If something didn’t work, he’d use a different method. And he’d go anywhere the bad guys went. James Bond in space? Check: 1979’s Moonraker. James Bond at sea? See 1967’s You Only Live Twice.
“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie, How to Win Friends and Influence PeopleThink about it: when you’re speaking to someone and they tell you that your eyes are the most beautiful in the world, it makes you feel special. But if you overheard that same person telling someone else that they have the most beautiful eyes on the planet, you would feel a lot less special, right?
'Maximum Reger', produced in 2016 in celebration of the 100th anniversary of Max Reger’s death, contains 15 hours of material and is the biggest set of films I’ve ever created. It was daunting to know that no one else had attempted anything on this scale about Reger. I had to get it right first time. I decided to make a musicological film, in which biographical details would come from the discussion of the music.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".