Over a beer recently, Lauren and Joe Grimm, founders of Brooklyn’s Grimm Artisan Ales, did something surprising, given their knack for category-bending fusion beers: they downplayed the existence of a style. The Belgian IPA, they said, was a mixed bag, the liquid equivalent of a shrug. There just weren’t that many good, true examples in the American market.
In his “Plea for the Dress Watch” published in Forbes magazine, Jack Forster, US editor in chief of Revolution Magazine, says, “The true gentleman’s dress watch is very thin (whether self-winding or manually wound) and in its purest form, eschews any additional ornamentation or functions — the most pure examples dispense even with a seconds hand.” His definition is important; the blueprint for a dress watch has always been as muddled as the rules of cricket.
You start the search for a women’s watch just like you do any search today: you Google it. Unfortunately, the world’s most powerful search tool doesn’t have the same tastes as any of the women in your life, and you’ll quickly find that search engine optimization, in this case, leads to an ocean of “designer watches” — quartz watches, made by large-scale watchmakers but branded and sold by big-name fashion brands with a significant markup — and “best of” lists.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".