The end of the professional athlete life cycle can happen quickly. Five months ago, Deron Williams was playing on pro basketball's biggest stage, the NBA Finals, alongside LeBron James and Kyrie Irving. Today, he's your casual hoops fan. On opening night, as his former team, the Cleveland Cavaliers, took on the Boston Celtics in an Eastern Conference Finals rematch, Williams was at his Dallas home, cooking with his wife, Amy.
Finding a superstar is the most pivotal and difficult part of any NBA rebuild. But the Philadelphia 76ers needn't worry about it anymore. The fruits of their Process have yielded two: Joel Embiid and Ben Simmons. Peer into the future, without accounting for any sinister setbacks, and you can see both ranking among the league's top-five players as they headline an Eastern Conference superpower and jockey for position on the MVP ballot.
NEW YORK — Jarrett Jack was bothered by the question. Not angry, more just confused. It was mid-September and he'd recently signed a deal with the New York Knicks. The team was introducing him to the New York media for the first time. "And one of the questions they asked," Jack recalled Monday night to Bleacher Report, "which I thought was crazy was 'Now that being a winner isn't at the forefront for the team how do you feel about everything?'
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".