Yathika Gowpall on Muck Rack

Yathika Gowpall

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Articles

The importance of a holistic approach in today's marketing landscape Original

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By Yathika Gowpall, Alexander Brand, Siphiwe N. Dlamini, James Lappeman
| Bizcommunity Verified
Today, because of social media and other online channels, the lines of communication have morphed into a multi-dimensional web, challenging traditional roles. Finding the right balance between the new and the old has become crucial, as brands that go down the social media blast route – without a holistic marketing strategy – increasingly discover to their dismay. This shift requires marketers to rethink their strategies and embrace a more dynamic approach to communication.
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