James Lappeman on Muck Rack

James Lappeman

Cape Town
As seen in: Taylor & Francis Online, The Conversation, News24 Business, Independent Online, Sunday Times, AllAfrica, Modern Ghana, The Citizen (South Africa), Bizcommunity, WARC and
UCT Liberty Institute of Strategic Marketing | Mainly Marketing & Education | PhD in consumer behaviour | oh and some soccer and music
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Articles

Barriers faced by sub-Saharan African consumers in accessing everyday healthcare: A four-stage consumption-journey approach

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By James Lappeman, Grace Bennett, Justine Lötter
| Taylor & Francis Online
ABSTRACT Purpose The citizens of developing nations often make use of one or more formal or informal health service and they do so sequentially or concurrently. People in Africa face many barriers to accessing healthcare, with most research focusing on single components such as circumstances, illnesses or demographics. This study uses the lived experiences of healthcare seekers to build in integrated journey model.
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A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection

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By Tendai Chikweche, James Lappeman, Lalitha Kirsnan, Hossain Mohhamed
| Taylor & Francis Online
The study investigates the significance and influence of heterogeneity within the African middle class on shopping behavior and consumer selection of distribution channels. It is exploratory, utilizing personal interviews and ethnographic observations to gather data from ten cities across nine African countries. This research is part of a larger project aimed at revisiting the conceptualization of the middle class in Africa and examining its potential heterogeneity.
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The importance of a holistic approach in today's marketing landscape Original

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By Yathika Gowpall, Alexander Brand, Siphiwe N. Dlamini, James Lappeman
| Bizcommunity Verified
Today, because of social media and other online channels, the lines of communication have morphed into a multi-dimensional web, challenging traditional roles. Finding the right balance between the new and the old has become crucial, as brands that go down the social media blast route – without a holistic marketing strategy – increasingly discover to their dismay. This shift requires marketers to rethink their strategies and embrace a more dynamic approach to communication.
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