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Articles by Yazmin King
Why Twitter has never played a significant role in our media plans
Opinion Clients want tried and tested. Twitter is too testing and tumultuous. Twitter has been at the forefront of the social media revolution for almost two decades; a position it has earned by influencing business, politics, journalism, and celebrity culture in ways its rivals could only dream of replicating (many of which have tried).
Physical retail, rising costs and high return rates see boohoo profits plunge 94%
boohoo: upsetting results for fast fashion retailer Sharelines Online fashion retailer boohoo has see profits drop by more than 90% in the year to February 2022, as customer demand drops, competition bites and costs soar. Online fashion retailer boohoo has see profits drop by more than 90% in the year to February 2022, as customer demand drops, competition bites and costs soar.
Post-pandemic return to in-store shopping weakens, slightly, in April
A year on from reopening from lockdown, UK footfall is persistently lower than before the pandemic. Image: Anna Mente/Shutterstock Sharelines Post-pandemic return to in-store shopping weakens, slightly, in April The post-pandemic return to in-store shopping appears to have weakened slightly in April, the latest figures suggest. The number of people visiting UK shops in April 2022 was 15.9% below the same time in pre-pandemic 2019, Springboard data suggests.
GUEST COMMENT Perfecting Pinterest’s checkouts
Sharelines GUEST COMMENT Perfecting Pinterest’s checkouts Yazmin King, paid social account director at Croud Pinterest is by its very nature the perfect environment for brands to offer a natural and authentic point of purchase. People go there to curate their dream aesthetic at important and exciting moments in their lives - like when planning their dream wedding, or coming up with ideas for a home nursery. People therefore are usually in the mood to be inspired with purchase intent top of mind.
Dior Beauty launches innovative influencer campaign via WhatsApp
Sharelines Dior Beauty launches innovative influencer campaign via WhatsApp Dior Beauty has launched what is described the first WhatsApp campaign from a luxury brand. The brand is working with brand ambassador Jisoo, to give the 9.6m @diorbeauty Instagram followers access to four days of content and conversation around the new Dior Addict shine lipstick campaign.
Two ways retailers are improving fast grocery delivery and collection
Image courtesy of Uber Eats/One Stop Sharelines Two ways retailers are improving fast grocery delivery and collection Retailers and fast delivery businesses are continuing in their mission to make online food delivery and collection ever more convenient. Today there’s news of a fast food delivery partnership between Uber Eats and convenience retailer One Stop and of changes to collection from Co-op stores that are aimed at speeding up the process.
Online sales fall in April on last year, but remain well ahead of pre-pandemic 2019: BRC/Barclaycard
Image: WAYHOME studio/Shutterstock Sharelines Online sales fall in April on last year, but remain well ahead of pre-pandemic 2019: BRC/Barclaycard Online sales growth continued to fall back in April in comparison to the lockdown boom which was passing its peak a year ago. last year, but remains well ahead of pre-pandemic 2019, the latest data suggests.
GUEST COMMENT Perfecting Pinterest’s checkouts
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GUEST COMMENT Four steps to overcoming the challenges of content management
James Brooke, CEO at Amplience There has never been such a high demand for content to meet the expectations of customers, and it must translate across multiple channels and multiple devices. But who is dealing with this demand? Far from there being huge departments with access to the latest tools managing the creation and curation of content, for most ecommerce retailers a ‘lean team’ would be a generous description.
EDITORIAL ’Tis the season for sustainability, charity and technology
Christmas is coming and the tech is getting fat As the dust settles on Black Friday, retailers are turning to Christmas and beyond, with attention turning to sustainability, charity and advanced technology as they seek new ways to grow. With the season of goodwill almost upon us, Sainsbury’s is pledging to raise £3m to help give more hard-up consumers a nice yuletide.
New accessible-first online marketplace EnableAll set to launch next year
The marketplace is set to be designed around accessibility. Image: Fotolia Accessibility will be at the core of a new online marketplace when it launches next year. EnableAll will take an accessible-first approach, designed around the needs of disabled people while connecting sellers across industries with customers.
Visits to shops fall in November: BRC
Fewer people visited shops last month in the run up to peak trading when compared to both the previous month and the same month in pre-pandemic 2019, the latest figures suggest. UK footfall during the month was two percentage points (pp) lower than in October and fell by 15.7% compared to the same time in 2019, according to November figures from the British Retail Consortium (BRC) and Sensormatic Solutions.
Sainsbury’s teams up with Amazon as it goes check-out free
Sainsburys goes contactless (Image: Sainsbury's) Sainsbury’s has leveraged Amazon check-out less technology to open a cashier-free scan and go store trial in London’s Holborn. To enter the store, customers scan a QR code using their SmartShop app which is linked to a credit or debit card. Just Walk Out technology automatically adds anything the customer takes off the shelf to their virtual cart and removes anything they put back on the shelf.
GUEST COMMENT Where digital meets physical - at the point of service
Chris McShane, managing director of Halfords Mobile Experts A roadmap for the future of retailing Chris McShane, Managing Director of Halfords Mobile Experts and President of its new field service software business Avayler, believes that retailers are not at a crossroads of digital vs. physical, but that the road to the future lies in a blending of the ways—for example even Amazon is building bricks and mortar stores across the US and UK.
Ten The Hut Group (THG) brands now offer Vyne open banking payments
Shoppers at 10 THG brands can now pay direct from their banking app. Image: Fotolia Ten The Hut Group (THG) brands now offer open banking payments so that shoppers can pay direct from their bank app. Customers checking out of sites including Myprotein, Zavvi and Glossybox will now be able to choose to pay using Vyne’s opening banking technology. In due course, 25 THG brands will offer these payments.
Shoppers bought more in-store and less online in November than last year, BRC figures suggest
Shoppers spent more online and less in-store than they did two years ago. Image: Adobe Stock Shoppers spent more in November than they did a year ago, but spent less online than last year while spending more in-store, new retail sales figures suggest. Shoppers spent 5% more in November 2021 than they did a year ago, and 4.1% more than they did in pre-pandemic November 2019, according to the BRC/KPMG Retail Sales Monitor for November 2021. The bigger change, however, is in how shoppers spent.
RetailX Panellist Webinar: RetailX and Guests
What 6 things that are going to be different about this year’s festive shopping frenzy? During this pre-peak panelist webinar our retail experts join forces to share their thoughts, research and predictions for Black Friday weekend and of course, the build up to Christmas. Retailers and brands will come away with privileged insight into everything from the top wishlist items in the UK for 2021, through to shop window theatrics.
GUEST COMMENT TikTok: From viral content platform, to top-tier shopping destination
Yazmin King, Paid Social Account Director at Croud, a leading Digital Marketing Agency When you think of TikTok, the first image that probably springs to mind is dance videos and lip-syncing. And while this is still a large part of the platform experience, the winds of change are blowing. A new report by Croud has revealed that 1 in 10 UK consumers start their fashion shopping journey on TikTok.
UPDATED PEAK 2021 How are shoppers spending this Black Friday?
The run up to Black Friday 2021 has been marked by uncertainty – from supply chain delays and logistics staff shortages to the effect inflation and Covid-19 will have on this year’s Christmas spending. Now it’s here we’ll be focusing on the data, as we look to find out how shoppers are buying in practice. The questions we’ll be looking to answer include: are retailers taking part in Black Friday? What level of discounts are they offering? What are their key messages to shoppers?
New names on the highstreet: Gymshark & The Fashion Bible to open bricks and mortar stores
A growing number of pureplay brands and retailers are making the transition from the digital world to the physical world in a bid to reach new customers and raise brand awareness. Gymshark is set to open the doors to its first bricks and mortar store on Regent Street in summer 2022. The 18,000sq ft shop will feature workout spaces, fitness classes and “community hangouts” alongside the fitness clothing and accessories that are its core products.
New Look pioneers sustainable fashion circular economy ‘game changer’
New Look: ready for reuse New Look has become one of the first fashion retailers to partner with second-hand clothing website Re-fashion and tech company EVRYTHING to create a much easier way for consumers to recycle their unwanted fashion. Working together, EVRYTHNG and Re-Fashion are looking to create a way to not only make selling-on of clothes easier but also better manage the digital identity and provenance of the items being re-used.
How are the Growth2000 fulfilling the delivery promise?
The RetailX Growth 2000 2021 report offers industry insight into the 2,000 up-and-coming retailers selling in the UK that follow the Top500. Inside, we name the leading 25 retailers in each of four growth-focused Dimensions – Find, Mobile, Delivery and Checkout. Digital Editor, Scarlette Isaac, looks at how these retailers measure up when it comes to offering a competitive delivery experience. What delivery promises do Growth 2000 retailers make?
Growth 2000 UK Report 2021
The RetailX UK Growth 2000: 2021 brings fresh insights into the way retailers have raised their ecommerce performance at a time when shoppers are doing more of their shopping online. We look closely at ecommerce and multichannel retailers across the UK and what they are doing to stand out against the increasing competition. The report ranks sellers based on their performance in four growth-focused Dimensions: Find, Mobile, Delivery and Checkout.
Marks & Spencer on how its brand strategy is making it more relevant to its customers
Marks & Spencer says its brand strategy is helping to make it more relevant to its customers, as it invests in in one of its guest brands, Nobody’s Child. The retailer is finding a range of new ways to work with third-party brands, from wholesale to strategic acquisitions, investment and exclusive collaborations. Last year it bought Jaeger out of administration for £6m, and that brand has gone on to launch a capsule collection on the M&S website this autumn.
RetailX Top1000 2021: Amazon under the spotlight
RetailX Top1000evaluates the current state of ecommerce in Europe after the uproar that was Covid-19. In particular, we focus on the biggest retailers based on size - as well as their performance across our six key dimensions: Strategy & Innovation, The Customer, Merchandising, Engagement, Mobile & Cross-channel and Operations & Logistics. Digital Editor, Scarlette Isaac, explores why Elite RXEU Top1000 retailer, Amazon, ranked so highly in our Strategy & Innovation dimension.
EDITORIAL Finding new ways to sell: online shifts to the high street, and ecommerce becomes more accessible
Oxford Street shutterstock_572158072-2.jpg In today’s InternetRetailing we’re reporting as retailers find new ways to sell. Gymshark and The Fashion Bible – which up to now sold chiefly online – are now both opening their own stores, raising brand awareness and focusing on a more experiential side of retail as they do so. For Gymshark, for example, that means ‘community hangouts’ and fitness classes.
PEAK 2021 Amazon Black Friday trading - and the Omicron effect
More shoppers are using mobile to buy online. Image: Fotolia We report on how shoppers are buying – and retailers selling – in the run up to Christmas. Amazon reports record breaking UK Black Friday weekend sales Amazon says that its UK Black Friday and Cyber Monday events broke records this year. Categories that performed particularly strongly included homewares, toys and beauty.
GUEST COMMENT Recovering the Lost Christmas of 2020
Lee Miles, Chief Customer Success Officer, Sitecore The past two years have been challenging for UK retail. The sector has had to grapple with the implementation of Brexit trade rules and a global pandemic, which has led to increased shipping charges, changes in consumer behaviour, and, sadly, many closed stores.
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