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Articles by Yi En Chye
Bridging the Gap Between the Actual and the Possible: My Customer…
On the Braze Customer Success team, our central goal is finding a way to help bridge the gap between the actual and the possible for our 1,000+ customers. In practice, this can mean a lot of things to a lot of different people—and it’s those differences that make the Customer Success team so special.
A Day in the Life of a Braze Web Developer
If you’re considering a career as a web developer, the first question you may find yourself asking is: “What does a typical day in this role look like?” Lucky for you, we sat down with a member of our team, Ashley Baird, Web Developer at Braze, for a closer look at what her day-to-day entails. Let’s dive in.
The Beauty of Suite Symphony
To play a symphony requires not only a collection of talented musicians playing a variety of instruments, but also requires them to work together. Your tech stack should be the same. All of the Customer Success Managers (CSMs) here have taken such different paths to get where we are today, but we share a vision and a focus on helping our customers create exceptional experiences for their customers. Let's take a look at the journey of Ashley Wilkinson, Team Lead of the London Custom Success Team.
Inclusivity, Equity, Flexibility: Braze Announces Expanded Employee…
Braze is now offering several new employee benefits—including expanded leave, family-forming benefits, and digital coaching—to ensure greater inclusivity, equity, flexibility and support for all of our team members. At Braze, we’ve always made our employees a top priority, not just because our team members are instrumental to our success, but also because we believe that supporting them as people is the right thing to do.
Beyond Paid Acquisition: Driving Growth for Digital Payments in APAC
Digital payment adoption in Asia is unparalleled, with digital wallets surpassing cash at point-of-sale and accounting for 58% of ecommerce transactions in the region. And despite this market penetration, there’s no sign that this space is slowing down—in fact, capital invested in the payments technology sector hit a new record in 2019, and five of the top-funded startups are either paytech brands or active in the payments sector.
4 Best-in-Class Push Notification Campaigns
For the very best push notifications in the biz, look no further than Burger King, Fiverr, NASCAR, and Anthropologie for inspiration. Here are mobile messaging campaigns that have surprised and delighted customers and driven KPIs like engagement, revenue, and more. Every 12 minutes—that's how often Americans check their phones each day. It's no wonder brands that are focused on innovative marketing strategies give a lot of consideration to mobile marketing best practices.
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