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Yi Yin Leong on Muck Rack

Yi Yin Leong

As seen in: Taylor & Francis Online
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Articles

Secondary Risk Theory: The Role of Personal Relevance as a Boundary Condition

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By Prerna Shah, Xinxia Dong, Janet Yang, Yi Yin Leong
| Taylor & Francis Online
Abstract Applying the secondary risk theory, this study experimentally tested whether highlighting the severity and susceptibility of the risks of mammogram influenced women’s threat appraisal and intention to get a mammogram, accounting for their threat appraisal and efficacy appraisal of the primary risk – breast cancer. Results demonstrated that secondary risk appraisal indeed decreased participants’ intention to get a mammogram.
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