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Prerna Shah on Muck Rack

Prerna Shah

(She/Her)
  • Independent Media and Content Professional, Freelance
Dublin
As seen in: Nature, Taylor & Francis Online, The Irish Times, Bonobology, Women's Web, Irish Travel Trade Network, Travel Times, Travel 2 Ireland
Covers:  Travel, Lifestyle and Trends, Mental Health and Wellness, Food and Culture, Adoption, Human Interest Stories, Interviews (Celebrities, Artists, Authors and Entrepreneurs), News and Social Trends

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Prerna Shah’s Biography

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Prerna Shah has over a decade of experience in print as well as digital media. She excels at creating engaging, authentic and customised content to suit a variety of needs.

Prerna Shah’s Journalist Portfolio

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Woander - Stop Wondering, Start Wandering

Woander - Stop Wondering, Start Wandering

A lot of people across the world are exploring what minimalism and a sustainable approach can do for our plan…

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Five Important Questions About FMLA and Bereavement Leave " Evermore

Five Important Questions About FMLA and Bereavement Leave " Evermore

When a loved one dies, family members seek bereavement leave, but under FMLA most employees have no legal rig…

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Discover Ireland's Screen Tourism: From Star Wars to Banshees

Discover Ireland's Screen Tourism: From Star Wars to Banshees

Experience the magic of screen tourism in Ireland. Discover iconic Star Wars filming locations and immerse yo…

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Woander - Stop Wondering, Start Wandering

Woander - Stop Wondering, Start Wandering

Here's to happy travels, flights that land on time, and to discovering the many sights and sounds of Christma…

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Woander - Stop Wondering, Start Wandering

Woander - Stop Wondering, Start Wandering

Travelling during Christmas can be stressful, but it shouldn't necessarily be so, and this is where a little …

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What did The Good Story Project stories teach us?

What did The Good Story Project stories teach us?

"I always thought no one can ever understand me because my situation and my life experiences have been extrao…

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Articles

Secondary Risk Theory: The Role of Personal Relevance as a Boundary Condition

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By Prerna Shah, Xinxia Dong, Janet Yang, Yi Yin Leong
| Taylor & Francis Online
Abstract Applying the secondary risk theory, this study experimentally tested whether highlighting the severity and susceptibility of the risks of mammogram influenced women’s threat appraisal and intention to get a mammogram, accounting for their threat appraisal and efficacy appraisal of the primary risk – breast cancer. Results demonstrated that secondary risk appraisal indeed decreased participants’ intention to get a mammogram.
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Public concerns about solar geoengineering research in the United States - Communications Earth & Environment

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By Prerna Shah, Janet Yang
| Nature Verified
Abstract Solar geoengineering is receiving increased private research funding at a time of growing social media speculation about government weather control. This can complicate public deliberation on solar geoengineering research.
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Effects of Self-Affirmation and Self-Efficacy Cues on Responses to PFAS Risk Information

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By Laura Arpan, Janet Yang, Prerna Shah, Kyle Heneveld
| Taylor & Francis Online
ABSTRACT The widespread and persistent nature of Per- and Polyfluoroalkyl Substances (PFAS) presents a serious health threat. However, public understanding and awareness around this environmental health risk is still low. In this study, we examined how self-affirmation and self-efficacy cues influenced defensive responses to a risk message. We also examined downstream effects on risk perception, self-efficacy beliefs, and behavioral intent to limit PFAS exposure.
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