Yin Wong

La Sinfonia’s journey demonstrates that growth in hospitality is not about replacing one channel with another, but about finding harmony in distribution. OTAs remain valuable partners in reaching travellers worldwide, while a strong direct booking strategy ensures efficiency, profitability, and long-term guest relationships. With D-EDGE’s local and regional support, La Sinfonia has built more than a booking platform, it has created a sustainable digital ecosystem.

Corporate travel remains a key opportunity across Asia Pacific. Booking behaviours vary: some business travellers book independently (direct or OTA/Bedbanks ), while many companies require Travel Management Companies (TMCs) to book through Global Distribution Systems (GDS)⁷. Best practices for building corporate strength include: 1 – Showcasing business-ready facilities: fast Wi-Fi, meeting rooms, co-working areas, and transport access promoted across websites, RFPs, and distribution listings.

Case Report Fatin N. Sahar, Hilwati Hashim, Norliana D. Mohamad Ali, Masaany Mansor, Yin P. Wong South African Journal of Radiology | Vol 29, No 1 | a3072 | DOI: https://doi.org/10.4102/sajr.v29i1.3072 | © 2025 Fatin N. Sahar, Hilwati Hashim, Norliana D. Mohamad Ali, Masaany Mansor, Yin P. Wong | This work is licensed under CC Attribution 4.0 Submitted: 09 November 2024 | Published: 29 April 2025 About the author(s) Fatin N.