Skip to main content
Yoganeetha Sivakumar on Muck Rack

Yoganeetha Sivakumar

(She/Her)
As seen in: Vulcan Post, MSN Singapore, MSN Malaysia, EIN News, Marketing Interactive, BEAMSTART, Agriculture Newswire
Covers:  Marketing, Tech, eCommerce, business

Get in touch with Yoganeetha

Contact Yoganeetha, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Yoganeetha Sivakumar’s Journalist Portfolio

Interview: FashionValet founder Vivy Yusof explains closure. PR pros weigh in

Interview: FashionValet founder Vivy Yusof explains closure. PR pros weigh in

"FashionValet has done its part for over a decade of wanting to elevate the local fashion industry. I think t…

View article →
Pitch rituals: Agency heads on celebrating (or picking themselves up) after a grueling pitch

Pitch rituals: Agency heads on celebrating (or picking themselves up) after a grueling pitch

Our poison before the pitch deadline – McDelivery.

View article →
Nippon Sushi MY apologises for racially insensitive TikTok video with local influencer

Nippon Sushi MY apologises for racially insensitive TikTok video with local influencer

"Our excitement caused us to overlook the incident. We acknowledge our weakness and will improve on out end,"…

View article →
Amazon Prime refreshes UX for growth, but is it missing out on SEA's potential?

Amazon Prime refreshes UX for growth, but is it missing out on SEA's potential?

The streaming industry in SEA is set to flourish, with over 180 million consumers streaming eight billion hou…

View article →
Why Starbucks SG chose the Ang Ku Kueh Girl as the face of its merch

Why Starbucks SG chose the Ang Ku Kueh Girl as the face of its merch

Ang Ku Kueh Girl is an illustration inspired by the Asian ang ku kueh pastry, symbolising blessings for good …

View article →
Study: What are the emerging sectors in the APAC start-up ecosystem?

Study: What are the emerging sectors in the APAC start-up ecosystem?

The Asia Pacific region has gone from being labelled as "the factory of the world", to being a region that po…

View article →

Articles

BreadTalk, Jumbo, SongFa: Why S’pore’s F&B giants are retreating from China

|
By Michael Petraeus, Yoganeetha Sivakumar
| Vulcan Post
For about two decades, a Singapore brand in a Chinese shopping mall exuded “quality,” “hygiene,” “trustworthy”—a halo effect so strong that brands like BreadTalk, Jumbo Seafood, Toast Box and Food Republic could set up premium real estate in Beijing, Shanghai and Chengdu and watch the country’s rising middle class come to them as it rode the wave of China’s consumption upgrade. However, the appeal of “Singapore quality” has since faded, and that golden era is over.
Open in Who Shared Issue with article?

Meta used AI to target staff with medical conditions & pregnancies for layoffs, lawsuit alleges

|
By Michael Petraeus, Yoganeetha Sivakumar
| Vulcan Post
Twenty-six anonymous Meta employees have sued the company in federal court in Oakland, California, alleging it used AI-powered software to disproportionately target workers with disabilities, medical leave histories, and pregnancies during mass layoffs. The employees are seeking to halt the next round of layoffs, scheduled to begin on Jul 22, while they pursue arbitration.
Open in Who Shared View Duplicates (2) Issue with article?

Nearly 50% of Singapore employees fear job loss as AI & cost-cutting concerns grow: Report

|
By Yoganeetha Sivakumar
| Vulcan Post
Nearly half of employees in Singapore expect their jobs to be affected by restructuring, automation or cost-cutting measures in 2026, according to Morgan McKinley’s latest 2026 Workplace Trends Report. At 49%, the figure is significantly higher than the global average of 37%. The finding comes amid growing uncertainty in Singapore’s labour market.
Open in Who Shared Issue with article?
See all 2,004 articles