Something old, something new, something borrowed, something blue. That tradition allegedly gives good luck to new brides, as they not only marry their significant other, but also the past with the present and future. Superstitions give order and structure to the unknown. They bring comfort in knowing if you do something “the right way” and do it consistently, then you’ll receive the result you seek. In the case of the Dallas Mavericks post-2011 title, that hasn’t exactly been the case.
The Milwaukee Bucks are trendy in the Eastern Conference. They employ every basketball geek’s favorite anomaly, Giannis Antetokounmpo. They have several young players brimming with intrigue. With the Eastern Conference looking so weak after this summer, they have the potential to do significant damage. A lot of people hoped they would do that damage a year ago. The Bucks looked like the sleeper team most pundits and fans wanted to anoint as the next big thing.
The Houston Rockets traded for Chris Paul. Not long after, the Oklahoma City Thunder grabbed Paul George, only to pair him with Carmelo Anthony before training camp started. The Western Conference up and down seemed to load up in an arms race to fight for second behind the Golden State Warriors. If the Warriors broke the league, everybody wanted to position themselves to be runner-up. The silver medal in the West has never meant this much before, but that’s the landscape of the current NBA.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".