Every Monday of the 2017-18 NBA season, I’ll throw out eight things that caught my eye. It’s a lot like observation posts you see for sports. It isn’t quite enough information to write an entire column on, but it’s just enough to pique someone’s interest in NBA happenings. Because it’s eight things, I’ve decided to use the Eight-Second Violation basketball term for branding. This will take you longer than eight seconds to read, unless you just skim the subheadings.
It may seem like the Cavs acquired Love in the summer of 2014. At the time, we heard rumblings of the Minnesota Timberwolves sending Love to the Cavs in exchange for Andrew Wiggins, Anthony Bennett and a draft pick. We all had fever dreams involving Love getting subtweeted by LeBron James. You might remember Love getting the Chris Bosh treatment from the media in which he took the brunt of the criticism for a big three not taking off right away.
Toast seems like a pretty non-divisive issue, right? It turns out people have very strong feelings about how to cut their toast. Earlier this week, a viral tweet about the proper way to cut toast prompted a firestorm of debate. Should it be done diagonally, horizontally, or vertically? Many people seemed to prefer No.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".