Zak Stambor on Muck Rack

Zak Stambor

Chicago
As seen in: EMARKETER, Business Insider, New York Daily News, Chicago Tribune, Monitor on Psychology, The Minnesota Star Tribune, Orlando Sentinel, South Florida Sun Sentinel, Pioneer Press, The Sacramento Bee, Bangor Daily News and
Sr. analyst @IntelInsider, former editor of @DC360_Official, beer and spirits writer for @chicagotribune and elsewhere.

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Articles

Bars and restaurants cash in as World Cup crowds gather

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By Zak Stambor
| EMARKETER
The data: US bars and breweries recorded an 8% revenue increase during the opening round of the World Cup compared with baseline periods, per Square, which analyzed millions of transactions from June 11 to June 27, 2026. Late-night hours had an even sharper lift during the group stage, with transactions rising 20.2% between 10pm and 1am. Host cities led the surge, with Boston up 28%, Philadelphia up 23%, Seattle up 21.8%, and New York/New Jersey up 18.5% in transaction volume.
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Under Armour bets on culture to grow its women’s business

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By Zak Stambor
| EMARKETER
The news: While Under Armour faces significant challenges in regaining its footing, the company is making a sharp strategic shift in how it approaches its women’s business by trading costly sports-rights visibility for partnerships with cultural figures. Under Armour declined to renew its partnership as an “Authorized Footwear Supplier” with the WNBA and ended its relationship with star Kelsey Plum. Instead, it is leaning into culture.
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Retailers turn fuel savings into a loyalty strategy

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By Zak Stambor
| EMARKETER
The news: The national average gas price has dropped 11% MoM but remains 86 cents above its level on February 26, just before the start of the Middle East war, according to AAA. The elevated prices are giving several retailers an opening to turn fuel savings into a powerful loyalty lever.
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